Part III

Social Networking and Marketing

Explore three essential social marketing approaches for connecting with current and potential customers at www.dummies.com/extras/startinganonlinebusiness.

In this part . . .

Get to know cost-effective marketing strategies that can spread the word about your products and services including newsletters, mailing lists, discussion groups, contests, and online ads.

Understanding search engine optimization (SEO) and how to use it to help search engines return your site in response to queries.

Learn how to optimize your business to take advantage of location-based marketing options that can help local shoppers find your brick-and-mortar facility.

Connect with “likers” and customers on Facebook, Twitter, Pinterest, and other social media sites.