How The Mighty Fall

Contents

The Silent Creep of Impending Doom

Five Stages of Decline

Stage 1: Hubris Born of Success

Stage 2: Undisciplined Pursuit of More

Stage 3: Denial of Risk and Peril

Stage 4: Grasping for Salvation

Stage 5: Capitulation to Irrelevance or Death

Well-Founded Hope

Appendix 1: Fallen-Company Selection Criteria

Appendix 2: Success-Contrast Selection Criteria

Appendix 3: Fannie Mae and the Financial Crisis of 2008

Appendix 4.A: Evidence Table—Subverting the Complacency Hypothesis

Appendix 4.B: Evidence Table—Grasping for Salvation

Appendix 5: What Makes for the “Right People” in Key Seats?

Appendix 6.A: Decline and Recovery Case IBM

Appendix 6.B: Decline and Recovery Case Nucor

Appendix 6.C: Decline and Recovery Case Nordstrom

Appendix 7: Good-To-Great Framework—Concept Summary

Acknowledgments

About the Author

About the Publisher