<link href="core.css" rel="stylesheet" type="text/css"/><meta content="DocBook XSL Stylesheets V1.76.1" name="generator"/><link href="index.html" rel="up" title="Designing with Data: Improving the User Experience with A/B Testing"/><link href="upgrade_offer_back.html" rel="prev" title="Special Upgrade Offer"/> <meta content="urn:uuid:8a84b0e6-8852-4e7a-893d-fcd1132ed239" name="Adept.expected.resource"/></head><body><div class="colophon" epub:type="colophon" id="copyright_page_orm"><h2 class="title"/><div><h1 class="title">Designing with Data: Improving the User Experience with A/B Testing</h1></div><div><div class="author"><h3 class="author"><span class="firstname">Rochelle King</span></h3></div></div><div><div class="author"><h3 class="author"><span class="firstname">Elizabeth F Churchill</span></h3></div></div><div><div class="author"><h3 class="author"><span class="firstname">Caitlin Tan</span></h3></div></div><div class="editor"><h4>Editor</h4><h3 class="editor"><span class="firstname">Mary Treseler</span></h3></div><div class="editor"><h4>Editor</h4><h3 class="editor"><span class="firstname">Angela Rufino</span></h3></div><div><p class="copyright">Copyright © 2017 Rochelle King, Elizabeth Churchill, and Caitlin Tan, Elizabeth Churchill, Rochelle King, Caitlin Tan</p></div><div><div class="legalnotice" title="Legal Notice"><a id="id575877"/><p><span class="strong"><strong>Designing with Data</strong></span></p><p>by Rochelle King, Elizabeth F. Churchill, and Caitlin Tan</p></div></div><div><div class="legalnotice" title="Legal Notice"><a id="id601709"/><p>All rights reserved.</p></div></div><div><div class="legalnotice" title="Legal Notice"><a id="id807438"/><p>O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (<span class="emphasis"><em><a class="ulink" href="http://www.oreilly.com/safari" target="_top">http://www.oreilly.com/safari</a></em></span>). For more information, contact our corporate/institutional sales department: (800) 998-9938 or <span class="emphasis"><em><span class="email"><a class="email" href="mailto:corporate@oreilly.com">corporate@oreilly.com</a></span></em></span>.</p></div></div><div><div class="legalnotice" title="Legal Notice"><a id="id844276"/><div class="informaltable"><table style="border-collapse: collapse; border-top: 0.5pt solid ; border-bottom: 0.5pt solid ; border-left: 0.5pt solid ; border-right: 0.5pt solid ; "><colgroup><col class="c1"/><col class="c2"/></colgroup><tbody><tr><td style="vertical-align: top; border-right: 0.5pt solid ; border-bottom: 0.5pt solid ; "><p><span class="strong"><strong>Development Editor:</strong></span></p></td><td style="vertical-align: top; border-bottom: 0.5pt solid ; "><p>Angela Rufino</p></td></tr><tr><td style="vertical-align: top; border-right: 0.5pt solid ; border-bottom: 0.5pt solid ; "><p><span class="strong"><strong>Acquisitions Editor:</strong></span></p></td><td style="vertical-align: top; border-bottom: 0.5pt solid ; "><p>Mary Treseler</p></td></tr><tr><td style="vertical-align: top; border-right: 0.5pt solid ; border-bottom: 0.5pt solid ; "><p><span class="strong"><strong>Production Editor:</strong></span></p></td><td style="vertical-align: top; border-bottom: 0.5pt solid ; "><p>Colleen Lobner</p></td></tr><tr><td style="vertical-align: top; border-right: 0.5pt solid ; border-bottom: 0.5pt solid ; "><p><span class="strong"><strong>Copyeditor:</strong></span></p></td><td style="vertical-align: top; border-bottom: 0.5pt solid ; "><p>Jasmine Kwityn</p></td></tr><tr><td style="vertical-align: top; border-right: 0.5pt solid ; border-bottom: 0.5pt solid ; "><p><span class="strong"><strong>Proofreader:</strong></span></p></td><td style="vertical-align: top; border-bottom: 0.5pt solid ; "><p>Christina Edwards</p></td></tr><tr><td style="vertical-align: top; border-right: 0.5pt solid ; border-bottom: 0.5pt solid ; "><p>Indexer:</p></td><td style="vertical-align: top; border-bottom: 0.5pt solid ; "><p>Lucie Haskins</p></td></tr><tr><td style="vertical-align: top; border-right: 0.5pt solid ; border-bottom: 0.5pt solid ; "><p><span class="strong"><strong>Cover Designer:</strong></span></p></td><td style="vertical-align: top; border-bottom: 0.5pt solid ; "><p>Randy Comer</p></td></tr><tr><td style="vertical-align: top; border-right: 0.5pt solid ; border-bottom: 0.5pt solid ; "><p><span class="strong"><strong>Interior Designers:</strong></span></p></td><td style="vertical-align: top; border-bottom: 0.5pt solid ; "><p>Ron Bilodeau and Monica Kamsvaag</p></td></tr><tr><td style="vertical-align: top; border-right: 0.5pt solid ; border-bottom: 0.5pt solid ; "><p><span class="strong"><strong>Illustrators:</strong></span></p></td><td style="vertical-align: top; border-bottom: 0.5pt solid ; "><p>Rebecca Demarest and José Marzan, Jr.</p></td></tr><tr><td style="vertical-align: top; border-right: 0.5pt solid ; "><p><span class="strong"><strong>Compositor:</strong></span></p></td><td style="vertical-align: top; "><p>Colleen Lobner</p></td></tr></tbody></table></div></div></div><div><div class="legalnotice" title="Legal Notice"><a id="id585694"/><p>April 2017: First Edition</p><p><span class="strong"><strong>Revision History for the First Edition:</strong></span></p><p>2017-03-16 First release</p></div></div><div><div class="legalnotice" title="Legal Notice"><a id="id544986"/><p>See <span class="emphasis"><em><a class="ulink" href="http://www.oreilly.com/catalog/errata.csp?isbn=0636920026228" target="_top">http://www.oreilly.com/catalog/errata.csp?isbn=0636920026228</a></em></span> for release details.</p><p>The views and opinions expressed in this book are those of the authors and do not necessarily reflect the views of any other organization, employer, or company.</p></div></div><div><div class="legalnotice" title="Legal Notice"><a id="id546043"/><p>The O’Reilly logo is a registered trademark of O’Reilly Media, Inc. <span class="emphasis"><em>Designing with Data</em></span>, the cover image of a red-tailed comet, and related trade dress are trademarks of O’Reilly Media, Inc.</p></div></div><div><div class="legalnotice" title="Legal Notice"><a id="id530473"/><p>While the publisher and the authors have used good faith efforts to ensure that the information and instructions contained in this work are accurate, the publisher and the authors disclaim all responsibility for errors or omissions, including without limitation responsibility for damages resulting from the use of or reliance on this work. Use of the information and instructions contained in this work is at your own risk. If any code samples or other technology this work contains or describes is subject to open source licenses or the intellectual property rights of others, it is your responsibility to ensure that your use thereof complies with such licenses and/or rights.</p></div></div><div><div class="legalnotice" title="Legal Notice"><a id="id526663"/><p>978-1-449-33483-3</p><p>[LSI]</p></div></div><div class="publisher"><span class="publishername">O’Reilly Media<br/></span><div class="address"><p><span class="street">1005 Gravenstein Highway North</span></p><p><span class="city">Sebastopol</span>, <span class="state">CA</span> <span class="postcode">95472</span> </p></div></div><div class="timestamp"><p>2017-03-29T14:38:25-07:00</p></div><p/></div></body></html>