“The fact is that healthful eating consistently emphasizes the same foods: vegetables, fruits, beans, legumes, nuts, seeds, and whole grains.”

—DR. DAVID KATZ, IN DISEASE-PROOF: THE REMARKABLE TRUTH ABOUT WHAT MAKES US WELL (2013)

“Seven of the top ten causes of death in 2010 were chronic diseases [such as heart disease, stroke, cancer, diabetes, obesity. Health risk behaviors that cause chronic diseases include poor nutrition.]… In 2011, more than one third (36%) of adolescents said they ate fruit less than once a day, and 38% said they ate vegetables less than once a day. In addition, 38% of adults said they ate fruit less than once a day, and 23% said they ate vegetables less than once a day.”

—NATIONAL CENTER FOR CHRONIC DISEASE PREVENTION AND HEALTH PROMOTION (2014)

“It takes kids about twelve exposures to a taste to begin to like it. So it takes a while for them to get used to the idea that broccoli actually tastes good—and to admit that it does.”

—DR. MEHMET OZ, WHO HAS SAID ON OPRAH.COM THAT HE EATS VEGETARIAN AT HOME WITH HIS WIFE, LISA (A VEGETARIAN SINCE AGE 15)

NOELLE, DAUGHTER OF TOM AND JILL STEVENSON, GROWERS OF EXQUISITE BERRIES AT OYSTERPONDS FARM ON THE NORTH FORK OF LONG ISLAND