⁷⁷Instead of using archaic (“fair” instead of “beauty”) or florid language (“beauteous” instead of “beauty”), use “Strunk-White” English. This refers to the rules of composition in the little volume The Elements of Style (2nd edition; New York: Macmillan, 1972) by William Strunk and E. B. White. Their rules of composition include “use the active voice,” “put statements in positive form,” “use definite, concrete language,” “omit needless words,” “express co-ordinate ideas in similar form,” “keep related words together,” “place the emphatic words of a sentence at the end.” (If only I had followed these rules as I wrote this essay!)