Acknowledgments

We want to thank numerous people for their help on this book.

Thank you to David Meerman Scott, who pushed us to write the book in the first place and helped shepherd us through the process.

Thank you to the good folks at John Wiley & Sons for backing us and helping us create a great document, and thank you to Dianna Huff of DH Communications, Inc., for helping us with the final edits.

Thank you to the fantastic people at HubSpot who we have the privilege of working with every day.

Thank you to those who inspired and helped us:

  1. David Meerman Scott (webinknow.com)
  2. Seth Godin (sethgodin.typepad.com)
  3. Kirsten Waerstad (CreativeEarth.com)
  4. Paul Gillin (paulgillin.com)
  5. Chris Brogan (chrisbrogan.com)
  6. Gail Goodman (constantcontact.com)
  7. Jack Welch (welchway.com)
  8. Ray Ozzie (www.microsoft.com)
  9. Tom Friedman (thomaslfriedman.com)
  10. Guy Kawasaki (blog.guykawasaki.com)
  11. W. Chan Kim, Renée Mauborgne (blueoceanstrategy.com)
  12. Larry Weber (w2groupinc.com)
  13. Jim Cash (www.generalcatalyst.com)
  14. Greg Strakosch (TechTarget.com)
  15. Steve Jobs (www.apple.com)
  16. Rand Fishkin (Moz.com)
  17. Michael McDerment (FreshBooks.com)
  18. Jason Fried (37signals.com)
  19. Brian Solis (briansolis.com)
  20. Paul Roetzer (www.pr2020.com)
  21. Todd Defren (pr-squared.com)
  22. Geoffrey Moore (geoffmoore.blogs.com)
  23. Tim O'Reilly (oreilly.com)
  24. John Battelle (battellemedia.com)
  25. Charlene Li (http://www.charleneli.com/blog)
  26. Josh Bernoff (blogs.forrester.com/groundswell)
  27. Clayton Christensen (www.hbs.edu)
  28. Joe Lassiter (www.hbs.edu)
  29. Thomas Steenburgh (www.hbs.edu)
  30. Andrew McAfee (www.mit.edu)
  31. Arnoldo Hax (www.mit.edu)
  32. Duncan Simester (www.mit.edu)
  33. Ed Roberts (www.mit.edu)
  34. Michael Cusumano (www.mit.edu)
  35. Brian Clark (CopyBlogger.com)
  36. John Jantsch (DuctTapeMarketing.com)
  37. Avinash Kaushik (Kaushik.net)
  38. Steve Krug (sensible.com)
  39. Darren Rowse (ProBlogger.net)
  40. Steve Rubel (MicroPersuasion.com)
  41. Aaron Wall (SEOBook.com)
  42. Andy Beal (MarketingPilgrim.com)