ABOUT FACTS
1. Nate Silver, “Donald Trump’s Six Stages of Doom,” FiveThirtyEight, May 17, 2016, accessed June 28, 2017, https://fivethirtyeight.com/features/donald-trumps-six-stages-of-doom/.
2. “All False Statements Involving Donald Trump,” PolitiFact, accessed July 26, 2017, http://www.politifact.com/personalities/donald-trump/statements/byruling/false/.
3. Daniel Oppenheimer, “Hard-to-Read Fonts Promote Better Recall,” Harvard Business Review, March 2012, accessed July 26, 2017, https://hbr.org/2012/03/hard-to-read-fonts-promote-better-recall.
COGNITIVE DISSONANCE
1. “Cognitive Dissonance,” Wikipedia, Wikimedia Foundation, June 16, 2017, accessed June 28, 2017, https://en.wikipedia.org/wiki/Cognitive_dissonance.
MASS DELUSIONS
1. G. Adams, The Specter of Salem: Remembering the Witch Trials in Nineteenth-Century America (Chicago: University of Chicago Press, 2009).
2. Brad Schwartz, Broadcast Hysteria: Orson Welles’s War of the Worlds and the Art of Fake News (New York: Farrar, Straus and Giroux, 2015).
3. E. W. Butler et al., Anatomy of the McMartin Child Molestation Case (Lanham, MD: United Press of America, 2001).
4. Charles Mackay, Memoirs of Extraordinary Popular Delusions and the Madness of Crowds, vol. 1 (London: Richard Bentley, 1841).
THE MAKING OF A HYPNOTIST
1. CNN/ORC International, “CNN/ORC International Poll,” CNN.com, October 20, 2015, accessed July 26, 2017, http://i2.cdn.turner.com/cnn/2015/images/10/19/rel11b.-.republicans.pdf.
THE PERSUASION STACK
1. Johanna M. Jarcho, Elliot T. Berkman, and Matthew D. Lieberman, “The Neural Basis of Rationalization: Cognitive Dissonance Reduction During Decision-Making,” Social Cognitive and Affective Neuroscience, July 12, 2010.
2. Daniela Schiller and David Carmel, “How Free Is Your Will?” Scientific American, March 3, 2011; Vadim Cherepanov, Timothy Feddersen, and Alvaro Sandroni, “Rationalization in Decision Making,” Kellogg Insight, July 1, 2009.
3. Jimmy Kimmel Live, “Clinton Supporters Agree with Donald Trump Quotes,” YouTube, August 4, 2016, accessed June 28, 2017, https://www.youtube.com/watch?v=IzC-l7tovFk.
GO BIGLY OR GO HOME
1. Eli Stokols and Ben Schreckinger, “How Trump Did It,” Politico, February 1, 2016, accessed July 26, 2017, http://www.politico.com/magazine/story/2016/02/how-donald-trump-did-it-213581.
IS PRESIDENT TRUMP A “NATURAL” PERSUADER?
1. Paul Schwartzman, “How Trump Got Religion—and Why His Legendary Minister’s Son Now Rejects Him,” Washington Post, January 21, 2016, accessed July 26, 2017, https://www.washingtonpost.com/lifestyle/how-trump-got-religion—and-why-his-legendary-ministers-son-now-rejects-him/2016/01/21/37bae16e-bb02-11e5-829c-26ffb874a18d_story.html?utm_term=.5589a0e16da6.
2. Donald B. Meyer, The Positive Thinkers: Religion as Pop Psychology, from Mary Baker Eddy to Oral Roberts (New York: Pantheon, 1980).
HOW TO DESIGN A LINGUISTIC KILL SHOT
1. Dana Milbank, “The Dangerous Donald,” Washington Post, March 30, 2016, accessed July 26, 2017, https://www.washingtonpost.com/opinions/dangerous-donald—a-stop-trump-label-that-sticks/2016/03/30/710200d6-f6af-11e5-8b23-538270a1ca31_story.html?utm_term=.c38d4b7ad3bc.
HOW TO CREATE EFFECTIVE CAMPAIGN SLOGANS AND LOGOS
1. Noam Shpancer, “Red Alert: Science Discovers the Color of Sexual Attraction,” Psychology Today, January 10, 2013.
2. Matt Flegenheimer, “When Hillary Clinton Tested New Slogans—85 of Them,” New York Times, October 19, 2016, accessed July 26, 2017, https://www.nytimes.com/2016/10/20/us/politics/hillary-clinton-campaign-slogans.html.
3. Tanya Basu, “Google Parent Company Drops ‘Don’t Be Evil’ Motto,” Time, October 4, 2015, accessed July 26, 2017, http://time.com/4060575/alphabet-google-dont-be-evil/.
GODZILLA GETS IN THE GAME (OR DOES HE?)
1. Lynn Vavreck, “The Ad That Moved People the Most: Bernie Sanders’s ‘America,’” New York Times, December 30, 2016, accessed July 26, 2017, https://www.nytimes.com/2016/12/30/upshot/the-campaign-ads-that-moved-people-the-most.html.
2. Nate Silver, “National Polls,” FiveThirtyEight, November 8, 2016, accessed July 26, 2017, https://projects.fivethirtyeight.com/2016-election-forecast/national-polls/.
HOW A TRAINED PERSUADER EVALUATES SCANDALS
1. Marlena Baldacci, “Presidential Candidates Have Long History of Releasing Tax Returns,” CNN.com, July 16, 2012, accessed June 28, 2017, http://politicalticker.blogs.cnn.com/2012/07/16/presidential-candidates-have-long-history-of-releasing-tax-returns/.
2. Susan Heitler, “How Contempt Destroys Relationships,” Psychology Today, March 4, 2013.
A GRAB BAG OF TRUMP’S QUICKEST AND EASIEST PERSUASION TOOLS
1. Justin Wm. Moyer, “Trump’s Grammar in Speeches ‘Just Below 6th Grade Level,’ Study Finds,” Washington Post, March 18, 2016, accessed July 26, 2017, https://www.washingtonpost.com/news/morning-mix/wp/2016/03/18/trumps-grammar-in-speeches-just-below-6th-grade-level-study-finds/?utm_term=.2fc678ccf049; Jack Shafer, “Donald Trump Talks Like a Third-Grader,” Politico, August 13, 2015, accessed June 28, 2017, http://www.politico.com/magazine/story/2015/08/donald-trump-talks-like-a-third-grader-121340.
HOW I USED THE PERSUASION FILTER TO PREDICT
1. Amanda Sakuma, “Trump Did Better with Blacks, Hispanics Than Romney in ’12: Exit Polls,” NBCNews.com, November 9, 2016, accessed July 26, 2017, http://www.nbcnews.com/storyline/2016-election-day/trump-did-better-blacks-hispanics-romney-12-exit-polls-n681386.
2. Carl Engelking, “‘Smart Mirror’ Could Scan Your Face to Detect Health Risks,” D-brief, Discover, July 28, 2015, accessed July 26, 2017, http://blogs.discovermagazine.com/d-brief/2015/07/28/smart-mirror/#.WXkRWhUrKUk.
3. Lynn Vayreck, “The Ad That Moved People the Most: Bernie Sanders’s ‘America’,” New York Times, December 30, 2016.
4. Philip Rucker and Karen Tumulty, “Donald Trump Is Holding a Government Casting Call. He’s Seeking ‘the Look,’” Washington Post, December 22, 2016, accessed July 26, 2017, https://www.washingtonpost.com/politics/donald-trump-is-holding-a-government-casting-call-hes-seeking-the-look/2016/12/21/703ae8a4-c795-11e6-bf4b-2c064d32a4bf_story.html?utm_term=.a7122108637c.
WHY I ENDORSED CLINTON (FOR MY SAFETY) UNTIL I DIDN’T
1. Evan Halper, “Be Nice to Hillary Clinton Online—or Risk a Confrontation with Her Super PAC,” Los Angeles Times, May 9, 2016, accessed July 26, 2017, http://www.latimes.com/politics/la-na-clinton-digital-trolling-20160506-snap-htmlstory.html.
2. Project Veritas, “DNC Schemes to Bully Women at Trump Rally,” YouTube, October 19, 2016, accessed June 28, 2017, https://www.youtube.com/watch?v=b24Yq1Ndnjo.
3. Katie Mettler, “Miss. Black Church Fire Was Called a Hate Crime; Now Parishioner Has Been Arrested for It,” Washington Post, December 22, 2016, accessed July 26, 2017, https://www.washingtonpost.com/news/morning-mix/wp/2016/12/22/miss-black-church-fire-another-highly-publicized-suspected-hate-crime-debunked-police-say/?utm_term=.c64fd8a34525.
4. Derek Hawkins, “She Claimed She Was Attacked by Men Who Yelled ‘Trump’ and Grabbed Her Hijab; Police Say She Lied,” Washington Post, December 15, 2016, accessed July 26, 2017, https://www.washingtonpost.com/news/morning-mix/wp/2016/12/15/she-claimed-she-was-attacked-by-men-who-yelled-trump-and-grabbed-her-hijab-police-say-she-lied/?utm_term=.5c8d718cf247.
5. Inside Edition, “Were Donald Trump Supporters Being Hunted Down Like Prey by Protesters?” YouTube, June 3, 2016, accessed June 28, 2017, https://www.youtube.com/watch?v=uWIMt9JxugQ.
6. Alex Jones Channel, “Trump Supporters Attacked at Richmond Rally,” YouTube, June 10, 2016, accessed June 28, 2017, https://www.youtube.com/watch?v=9T4J1EQ-Js8.
7. KTVU, “Raw Video: Donald Trump Supporter Walks Through Angry Crowd of Protesters,” YouTube, April 29, 2016, accessed June 28, 2017, https://www.youtube.com/watch?v=4JWw8cTEN14.
8. Christian Datoc, “Female Trump Supporter Attacked by Male Clinton Supporter at Florida Polling Station,” Elections, Daily Caller, November 8, 2016, accessed June 28, 2017, http://dailycaller.com/2016/11/08/female-trump-supporter-attacked-by-male-clinton-supporter-at-florida-polling-station-video/.