For us, nothing is more important than to live as we choose. This is not because we value freedom more than people did in earlier times. It is because we have identified the good life with the chosen life.
For the pre-Socratic Greeks, the fact that our lives are framed by limits was what makes us human. Being born a mortal, in a given place and time, strong or weak, swift or slow, brave or cowardly, beautiful or ugly, suffering tragedy or being spared it – these features of our lives are given to us, they cannot be chosen. If the Greeks could have imagined a life without them, they could not have recognised it as that of a human being.
The ancient Greeks were right. The ideal of the chosen life does not square with how we live. We are not authors of our lives; we are not even part-authors of the events that mark us most deeply. Nearly everything that is most important in our lives is unchosen. The time and place we are born, our parents, the first language we speak – these are chance, not choice. It is the casual drift of things that shapes our most fateful relationships. The life of each of us is a chapter of accidents.
Personal autonomy is the work of our imagination, not the way we live. Yet we have been thrown into a time in which everything is provisional. New technologies alter our lives daily. The traditions of the past cannot be retrieved. At the same time we have little idea of what the future will bring. We are forced to live as if we were free.
The cult of choice reflects the fact that we must improvise our lives. That we cannot do otherwise is a mark of our unfreedom. Choice has become a fetish; but the mark of a fetish is that it is unchosen.