OPEN: 1932–1983
LOCATION: 8024 Sunset Boulevard Los Angeles, CA 90046
ORIGINAL PHONE: HO 4-3141
CUISINE: Soda Fountain
DESIGN: Alvin Nordstrom and Milton Anderson
BUILDING STYLE: Renaissance
CURRENTLY: Shopping Complex
The premiere party for The Jolson Story at Schwab’s, 1949.
THE WORLD’S MOST FAMOUS PHARMACY, SCHWAB’S, WAS THE SCENE OF MANY HOLLYWOOD TALES, BOTH TALL AND TRUE. The pharmacy was owned and run by brothers Bernard, Jack, Leon, and Martin Schwab, who discovered the failing drugstore and decided to cash in on its location, which was close to all the movie studios.
Besides filling prescriptions, the brothers also ran a soda and lunch counter, where their Hot Fudge Brownie Sundae was a big seller. According to Hollywood lore, Lana Turner was discovered while drinking a milkshake at the Schwab’s counter. Writer F. Scott Fitzgerald reportedly had a heart attack at Schwab’s while purchasing a pack of cigarettes. It is said that composer Harold Arlen wrote “Over the Rainbow” for The Wizard of Oz on a Schwab’s napkin. Once, Humphrey Bogart reportedly asked Leon Schwab for a hangover cure. Schwab told him to stop drinking. Bogart was not pleased with Schwab’s retort and replied that he was not looking for a lecture.
Whether these events actually happened or not, stories like these drove aspiring actors and actresses to the pharmacy in hopes of rubbing elbows with the stars. On weekend evenings in the 1950s, the sidewalk in front of the pharmacy was filled with customers six deep, standing around with a soda or a malt. Schwab’s had an impressive Rolodex of actors who referred to it as “headquarters.” In the early days, you could run into Orson Welles, Mickey Rooney, Judy Garland, the Marx Brothers, Marilyn Monroe, and Ronald Reagan there. Hollywood columnist Sidney Skolsky set up an office in one of the booths on the premises to stay close to the action. If the newspapers wanted some new gossip, they would send a reporter to Schwab’s to get the scoop. Articles described the celebrity-filled atmosphere as “Schwabadero,” a name inspired by the old Trocadero.
For Billy Wilder’s 1950s noir classic Sunset Boulevard, an exact replica of the pharmacy was created on the Paramount Studios backlot. In the film, when screenwriter Joe Gillis (played by William Holden) finds himself down on his luck after being rejected by Paramount, he explains: “Schwab’s was kind of a combination office, coffee klatch, and waiting room. Waiting, waiting, waiting for the gravy train.”
Over the years, Schwab’s became a popular local mini-chain, with locations at 6255 Hollywood Boulevard, 430 N. Roxbury Boulevard, and 401 N. Bedford Drive. The Bedford Drive location, which had a special department and phone number reserved for the famous, was where Marilyn Monroe filled her prescriptions. One of her prescription bottles sold for $3,200 in 2014.
Hurd Hatfield and Angela Lansbury at Schwab’s after attending the premiere of The Picture of Dorian Gray, 1945.
The pharmacy at Schwab’s, 1939.
In the 1970s and early ’80s, a new set of celebrities began gracing the fountain with their presence, including Eric Estrada, Al Pacino, Sylvester Stallone, Goldie Hawn, and Jerry Brown. In 1980, Jack Schwab passed away at age seventy-five, and after five decades of service, the Schwab’s on Sunset Boulevard closed down. Leon Schwab stated that the closure was due to family reasons, but the truth was that the company was in financial distress. In 1983, everything that was not bolted down, from the stools and counters to the pharmacy’s famous Rolodex, was auctioned off to the highest bidder. The large red-and-blue neon sign that hung over the front door sold for $650; a leather payroll bank bag with the Schwab’s name sold for $300. An investment banker from Beverly Hills paid $500 for the Rolodex.
The pharmacy’s closure hit the staff hard. Waitress Margy Handley, who had worked for the Schwab brothers for nearly forty years, was in tears when she told Leon, “I will never find another boss like you.” After Schwab’s closed, its former waitresses, busboys, and chef started working at a small, quiet restaurant on Melrose called Teddy’s. The menu was a word-for-word copy of the Schwab’s menu.
Leon, Jack, and Bernard Schwab behind the counter, 1948.
Evelyn Keyes selling cigarettes and cigars at Schwab’s, 1949.
Customers enjoying desserts at the fountain counter, 1952.
A rare quiet moment outside Schwab’s, 1949.
About six months after Schwab’s closed, the location was transformed into a themed dance venue named the L.A. Heartbreakers, owned by Jerry Preston. Booths from the defunct Tiny Naylor’s (see page 169) were also incorporated into the setup. In October 1988, a new $40 million complex was planned for the location, including a glamorized Schwab’s with an underground parking lot, an atrium, a movie theater, a grocery store, a branch of the Carnegie Deli from New York, and other retail stores. Unfortunately, the plans fell through and never came to fruition.
Thanks to all the Hollywood stories associated with the place, the Schwab’s legend lives on. And so does the recipe for its most famous sundae, a treat that’s worth replicating. 
Janet Blair with Sidney Skolsky (right), 1949.
Sidney Skolsky in his telephone booth “office,” 1948.