The page references in this index correspond to the printed edition from which this ebook was created. To find a specific word or phrase from the index, please use the search feature of your ebook reader.
Page numbers in italics refer to illustrations.
ACT (Play Cycle) 112–113, 120, 122–123, 183–185, 234–235, 317
ADAPT (Play Cycle) 112, 114–118, 120, 122, 182, 211, 234, 316, 317, 318
Amazon 2, 12, 67, 79–80, 93, 106, 174, 180, 212, 251–252, 262, 281, 308
Apple 1, 12, 19, 27–28, 101, 134–135, 175, 214, 221, 229, 231, 242, 272, 300
Bezos, Jeff 12, 79, 180
blagging, art of 166–168
Branson, Richard 56, 97, 98, 99, 134, 166–167, 189, 190, 257, 285, 293–294
Break Free toolkit 22
Buffett, Warren 145, 152
business model 131, 226, 254, 259–260, 261, 263, 264
connecting:
Screw Work movement and 22–23, 194, 313, 322, 325
social media and see social media
copying/borrowing ideas 130–131
critics and haters, dealing with 212–214
crowdfunding 2, 4, 280, 295, 296, 297
curator, become a 129–130
days 1–28 see week 1; week 2; week 3 and week 4
Day 29 (art of launching) 21, 300–309 see also launching, art of (Day 29)
Day 30 (launch) 21, 310–315 see also launch (Day 30)
eBay 92, 132, 176, 227, 261, 312
ENERGY (do something you are drawn to and enjoy) (Playcheque Formula) 143–144, 147, 149, 174, 182, 196, 202, 216, 231, 234
events, running 92, 260
experience:
generating/choosing ideas and 35–38, 52
genius and 144, 154, 156, 164–165
superniching and 171, 172
expert interview hack, the 95
Facebook 4, 12, 14, 23, 26, 30, 39, 40, 54, 56, 57, 60, 63, 68, 71, 73, 78, 84, 89, 92, 94, 98, 104, 107, 108, 118–119, 125, 134, 149, 176, 177, 182, 191, 199, 221, 223, 231, 235, 236, 237, 261, 262, 271, 273, 276, 277, 281, 287, 288, 289, 305, 306, 311, 313, 314
feedback 15, 23, 37, 66, 104, 107, 109, 113, 114–115, 116, 117, 118, 121, 202, 208–215, 220, 226, 234, 238, 243, 248, 250, 259, 297, 304, 308, 311, 312
critics and haters, dealing with 212–214
fun with 208–210
player pointers 215
tumbleweed moment (silence/lack of feedback) 211
focus:
narrowing/targeting (superniching) 171–180 see also superniching
value-focus 12–13 see also VALUE
where to put your 78–79
Ford, Henry 115, 128, 131, 164
freelancer, selling your skills as a 91–2
Fuller, R. Buckminster 120, 151
Gateway Women (blog) 4, 279–81, 311
genius:
discover your inner (finding your genius spots) 151–159, 171, 202, 260
learning machine, how to become a 160–170
Playcheque Formula and 144–145, 147, 149, 174, 182, 196, 202, 217, 231, 234, 316
Global HQ (environment for running your project) 97–101
Godin, Seth 6–7, 90, 174, 218, 248, 266, 310
Google 12, 26, 47, 59, 66, 71, 134, 162, 205, 217, 227, 245, 253, 254–255, 256, 262, 281, 282
Graham, Paul 36, 57–58, 80, 176, 196, 211, 243, 290
headlines, how to make 278–281
hustling 242–247
ideas:
Idea Cheatsheets 20, 22, 41, 70–71, 91, 93, 94, 322
Killer Idea Crash Course, the see Killer Idea Crash Course, the
viral, how to make 266–274
instant business, your 90–96
arts, crafts and physical products, selling 92–93
books, selling 93
expert interview hack, the 95
freelancer, selling skills as a 91–92
no website/traffic 90–91
nothing to sell 93–96
running events 92
intrapreneurship (launching projects within your own current company) 17
iPhone 28, 36, 101, 230, 235, 272, 306
iteration 14–15, 112, 199
Ive, Jonathan 28, 134
Jobs, Steve 1, 28, 36, 134–135, 165, 176, 213–214, 228, 242, 300
Killer Idea Crash Course, the 1, 15–16, 20, 25–74, 220, 322
braindump 34–35
buy, don’t build 68–69
choosing the right idea 43–61
declaring your 30-day project 72–73
dream ideas 38–41
evaluating your ideas 43
five lousy reasons to ditch an idea 55–58
generating ideas 32–42
idea alchemy (turn any idea, no matter how big, into a 30-day project) 62–74
idea myth-busting 27–28
idea too big 63
idea tune-up 46
introduction to the 26–27
Minimum Viable Product (MVP) 66–68
money, making 53–54, 58–59
not your first project 54–55
nuggetise your idea 69–72
obstacles into assets, turning 47
organic ideas 36–38
problems 46–47
researchitis 59
secret of the killer idea 28–30
share what your project is 73–74
thinking small, power of 64–66
you never know where an idea will lead you 30–31
Kiva 22, 322, 324, 325
knowledge:
how to increase your 160–170
putting to good use 154–155
see also experience
launch (Day 30) 21, 310–315
end of project check-in 316–319
celebrating 310–311
how to 313
money making 314
self-sabotage, avoid 314–315
sharing 311–312, 313
workerbot thought to challenge 315
launching, art of (Day 29) 21, 300–309
audience to market to 305–306
call to action, a 308
marketing campaign 306–308
offer, an 302–303
reason to buy now 303–305
Lean Startup 9, 13, 66, 237
learning machine, how to become a 160–170
blagging 166–168
boost your knowledge 163
experience and 164–165
mindset and 161–163
player pointers 169
workerbot thoughts to challenge 169–170
lifestyle business 16, 17
LinkedIn 40, 56, 92, 94, 104, 132, 140, 198, 260, 276, 277, 286, 288, 305, 313
marketing campaign 179, 300, 306–308
microblocking 82–89, 102, 112–113, 125, 195, 216
learn to use for your project 84–85
player pointers 86–87
track your daily progress 85–86
workerbot thoughts to challenge 88–89
mid-project slump 188–196
mindset 161–163
Minimum Viable Product (MVP) 13, 66–68, 69, 72, 237
money:
art, get paid for your 295–297
audience, market 305–306
business model and 259–260
charging 54, 55, 146, 257, 259, 261, 262, 263–264, 281
commercial potential of project, assessing 53–55
eleven ways to make your from your project 260–262
finding ways to make money out of a project 57–58
launching and see launch
marketing campaign and see marketing campaign
money game, how to play the 258–265
need to make straight away 58–59
offers and 290–292, 302–305
Playcheque Formula and 15, 22, 59, 146–147
sales and see selling/sales
VALUE and see VALUE
when to make 259
Musk, Elon 4, 51, 69
Nelson, Saskia 3, 172–174, 176
New Entrepreneurialism 20, 21, 26, 73, 313, 316
introducing 9–11
seven hacks of 11–16
non-profit projects 17, 296, 324
notebook, pocket 99–100
nuggetise your idea 69–72
Oatmeal, The (webcomic) 4, 44, 287, 295–296
obstacles, overcoming 47, 187–196
organic ideas 36–38
perfectionist challenge 197–202
pivot (what to do when it’s not working) 225–232
history of successful pivots 226–228
switch or pivot? 228–229
when to 229–231
Play Cycle, the 15, 111–119, 120, 147, 181, 208, 214
player pointers 117–119
repeating 115
step 1: ACT 112–113 see also ACT
step 2: REFLECT 113–114 see also REFLECT
step 3: ADAPT 114–115 see also ADAPT
workerbot thoughts to challenge 119
play in public (sharing as you go along) 15, 103–110, 182
courage to be seen 107–108
player pointers 109
today’s tasks 108–109
workerbot thoughts to challenge 110
Playcheque Formula 15, 21, 22, 59, 139, 142–150, 173, 174, 184, 182, 216, 231, 234, 248, 258, 267, 292, 322
Player pointers 21–22, 86–87, 101, 109, 117–119, 125, 140, 158, 169, 178–179, 195, 207, 215, 239, 247, 265
post-job world 4–6
precipitating event 219
premature evaluation 34, 43
problems, reaction to 46–47, 56, 99, 138, 157, 162, 182, 189, 215, 229 see also obstacles
productivity 83, 87–88, 124
Quora 94, 116, 221, 230, 251
REFLECT (Play Cycle) 113–114, 115, 116, 120–122, 181–182, 196, 211, 233–234, 316–317
scanner personality type 49–50, 268–269
screwworkbreakfree.com 15, 20, 22, 23, 41, 45, 71, 72, 74, 85, 91, 98, 100, 125, 150, 195, 185, 194, 199, 206, 256, 289, 313, 318–319, 322, 324, 325
Screw Work lending team 325
Screw Work tribe 313, 322
selling/sales:
arts, crafts and physical products 92–93, 295–297
define your offer 290–292
freelancer skills 91–92
hustling and 244–245
image of sales/selling 292–293
nothing to sell 93–96
selling stuff before it’s even ready 294–295
see also money
sharing 15, 22, 23, 103–110, 235–237, 239, 311–312, 313
commitments 125, 235–237
courage and 107–108
curating and 129–130
Day 30 235–237, 239
launch and 311–312, 313
rewarding 272–273
Screw Work tribe and 313
viral ideas and 272–273
what your project is 72–74, 103–10
social media 18, 20, 21, 23, 91, 194, 208, 214, 217, 218, 219, 230, 237, 249, 251, 272, 276, 279
beginning’s guide to social media success 283–289
started, getting 76–81
stealing ideas 110, 131–132
STORY (communicate the value you provide) (Playcheque Formula) 145–146, 147, 150, 156, 248–257, 278–279, 316–317
superniching 21, 171–180, 182, 260, 264
TED talks 57, 267–268, 271
Tesla 4, 51, 69, 244, 245, 296, 301, 304, 308
thinking small, power of 64–66
30-day Challenge, The Screw Work 18, 57, 83, 124, 173, 194, 269, 279, 322–323
30-day Play Project 13–14, 30, 32, 50, 51, 52, 53, 54, 56, 62, 72–73, 236, 242, 312, 316–317
days 1–28 see week 1; week 2; week 3 and week 4
Day 29 21, 300–309 see also launching, art of (Day 29)
Day 30 21, 310–315 see also launch (Day 30)
encouraging others to join 319–19
end of project 316–319
keep playing it out 317–318
sharing 15, 22, 23, 72–74, 125, 103–110, 235–237, 239, 311–312, 313, 318–319
track your daily progress 85–86
traction, how to get 171, 216–224, 234, 268
traffic 78, 90–91, 141, 217, 223, 224, 263, 291
hack: go where your buyers are 276–278
headlines, how to make 278–279
how to buy traffic 281–282
increasing 275–282
workerbot thoughts to challenge 282
tumbleweed moment (silence/lack of feedback) 211
Twitter 53, 56, 73–74, 83, 94, 100, 104, 106, 125, 129, 132, 149, 168, 177, 183, 198, 199, 229, 236, 237, 238, 268, 271, 281, 285, 287, 288, 289, 305, 313
VALUE (true foundation of success) (Playcheque Formula) 134–141, 145, 182, 185, 196, 202, 234, 238, 248, 260, 267, 287, 316, 317
communicating the value you provide see STORY
how to ensure your project has value to others 136–138
interacting with your market and assessing 138–139
lack of knowledge about creating 139
market audience and 53
pivoting and 225–226, 231
Playcheque Formula and 145
player pointers 140
traction and 216, 217, 223, 224
value-focus 12–13
workerbot thoughts to challenge 140–141
viral, how to make your idea go 266–274
releasing your idea 273
rewarding sharing 272–273
target reaction 273
ten keys to going viral 267–272
when it all works 273–274
Virgin Group 56, 97, 191, 285
website:
creation/design 68, 69, 70, 78, 79, 109, 145–146, 203–207
lack of 90–92, 140, 207
traffic see traffic
Week 1 75–125
Day 1 76–81
Day 2 82–89
Day 3 90–96
Day 4 97–101
Day 5 103–110
Day 6 111–119
Day 7 21, 120–125
Week 2 21, 127–185
Day 8 128–133
Day 9 134–141
Day 10 142–150
Day 11 151–159
Day 12 160–170
Day 13 171–180
Day 14 181–185
Week 3 21, 187–239
Day 15 188–196
Day 16 197–202
Day 17 203–207
Day 18 208–215
Day 19 216–224
Day 20 225–232
Day 21 233–239
Week 4 241–297
Day 22 242–247
Day 23 248–257
Day 24 258–265
Day 25 266–274
Day 26 275–282
Day 27 283–289
Day 28 290–297
Wild, Wolfgang 3–4, 130, 148–150
WordPress 3, 70, 103, 155, 160, 311
workerbot thoughts to challenge 21, 81, 88–89, 101, 110, 119, 133, 140–141, 159, 169–170, 179–180, 195–196, 207, 223–224, 232, 247, 256–257, 282, 315
Y Combinator 36, 57–58, 176, 196, 211, 243
YouTube 89, 95, 103, 107, 130, 132, 157, 227, 236, 273, 288, 312
Zuckerberg, Mark 12, 14, 30, 311