Let us take a simple example. A man who travels by automobile to a distant place chooses his route from the highway maps. Towns, lakes and mountains appear as obstacles to be bypassed. The countryside is shaped and organized by the highway. Numerous signs and posters tell the traveler what to do and think; they even request his attention to the beauties of nature . . . Giant advertisements tell him when to stop and take the pause that refreshes. And all this is indeed for his benefit, safety and comfort; he receives what he wants . . . He will fare best who follows its directions, subordinating his spontaneity to the anonymous wisdom which ordered everything for him.—Herbert Marcuse