Part IV

Developing Customer, Sales and Marketing KPIs

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In this part …

  • Use KPIs to understand what your customers really think of you, and whether they would recommend you to others.
  • Measure how satisfied your customers are with your service, and pinpoint what makes them happy.
  • Track how valuable individual customers are to you, and how likely they are to remain your customers.
  • Measure the size of the market you’re in, and what its potential for growth might be.
  • Get a handle on your place in the market: your market share, your potential for further success, and how to drive and enhance the power of your brand.