Acknowledgments

The little book series is an unstoppable force, and it is with honor I add my point of view to this unique collection. Investment myth debunking is both a hobby and a professional requirement for me. My view is it’s one of the easier ways investors can start putting a serious dent in their error rate fast and start seeing better investing results. Yet, too few people even know they should question what they (and most people) believe to be true. Hence, a Little Book on Market Myths seems an appropriate next campaign in my war on investing mythology.

As always I must thank Lara Hoffmans, who has done the yeoman’s work on this and my last six books. I get the fun part of conceptualizing, styling and editing, and she gets the drudge work of making sure the book happens.

Lara has another full-time job at my firm, and backing her up while she’s focused on books for me is a very talented crew of writers, including Todd Bliman (manager of the group), Elisabeth Dellinger, Naj Srinivas and Amanda Williams. She couldn’t do what she does if they weren’t as good as they are. Amanda once again did double duty in editing for both content and pernicious typos. Backing up them and lending their own copyediting expertise are the rest of the Content team, including Mary Holdener, Emily Whitney and Jake Gamble.

Once again, Jessica Wolfe and Danielle Lynch provided all the data and graphics, overseen by Matt Schrader, who heads our research analytics team. In a data-driven book about overturning market mythology with facts and fundamentals, the data must be precise. Jessica and Danielle handled it all with professionalism and grace.

Dave Eckerly, Fab Ornani and Molly Lienesch are my crack team who assist me in PR, web marketing and branding—and helping get the word out about the book.

Andrew Teufel (Vice Chairman), Jeff Silk (also a Vice Chairman), Aaron Anderson and William Glaser join me in making portfolio decisions for my firm’s clients. They didn’t contribute to the book, but they certainly contribute to my views of the market. Steve Triplett and Damian Ornani run the day-to-day business of my firm—which couldn’t be successful without the combined efforts of those six fine gentlemen. And if my firm weren’t a success, no one would be interested in what I write.

Many thanks also to my excellent team at John Wiley & Sons. I’m not always easy to deal with, but they always graciously claim that’s not so. Thanks to Laura Walsh, our very patient editor, and the rest of the team: Judy Howarth, Sharon Polese, Nancy Rothschild, Jocelyn Cordova-Wagner and Tula Batanchiev. Many thanks to Jeff Herman, my excellent agent, who led me to John Wiley & Sons.

Last and most important, my wife of 42 years, Sherrilyn, whose support and patience I’m eternally grateful for.

Ken Fisher

Woodside, CA