CHAPTER 11
Directing Relevant Innovation Efforts
Innovation Must Relate to Key Success Variables
Focus on Results-Oriented Objectives
Know Your Priorities and Trade-Offs
RULE #1: Ask “What Are You Trying to Do?”
RULE #2: Creating Trust and Buy-In—Begin at the Top
RULE #3: Create Disciples/Followers
RULE #4: Measure and Monitor “It”
RULE #5: Create Dissatisfaction with the Status Quo 141
RULE #6: Visualize a Future State
RULE #7: Tell People What Is in It for Them
RULE #8: Define the Results You Want
CHAPTER 13
Techniques and Tools for Innovation
Section I: Finding Your Creative Zone
Exercise #1 “Mind Mapping” 147
Exercise #2 “Management-by-the-Fundamental Question”
Exercise #3 “Formulating Creative Solutions”
Section II: Assessing Your Creativity
Exercise #5 “The Innovative IQ. Survey”
What “Your Innovative IQ Survey” Does
Section III: Implementing Innovations
Exercise #6 “Dos and Don’ts of Change”
Exercise #7 “How to Introduce Change—A Seven-Step Exercise