US Customer Trends on Buying Flowers |
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Percentages based on personal consumer purchases of fresh flowers, flowering houseplants, green plants, and bedding/garden plants. Data from the Society of American Florists for 2005. |
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What Are Consumers Buying? |
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Outdoor bedding/garden plants |
46% |
Fresh flowers (cut) |
34 |
Flowering/green houseplants |
20 |
Who’s Buying? |
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Women |
79% |
Men |
21 |
For Fresh Flowers (Cut) Only |
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Women |
65% |
Men |
35 |
For Whom Are They Buying? |
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Self |
63% |
Gift |
37 |
For Fresh Flowers Only |
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Self |
33% |
Gift |
67 |
Why Are They Buying? |
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Calendar occasions |
14% |
Noncalendar occasions |
86 |
For What Calendar Occasions Are They Buying? |
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Christmas/Hanukkah |
30% |
Mother’s Day |
24 |
Valentine’s Day |
20 |
Easter/Passover |
13 |
Thanksgiving |
6 |
Other |
7 |
For What Noncalendar Occasions Are They Buying? |
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No special occasion |
50% |
Home decoration |
13 |
5 |
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Sympathy/memorial |
5 |
Anniversary/love |
3 |
Get well |
2 |
Other |
22 |
US Flower Industry Overview |
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Industry Segments |
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Retail florist shops (2011) |
15,307 stores |
Estimated average annual florist sales, per retailer (2011) |
$362,318 |
Floral wholesalers |
530 |
Domestic floriculture growers (in top fifteen states) |
5,419 |
Fresh-flower growers |
280 |
Potted flowering-plant growers |
1,014 |
Foliage growers |
790 |
Bedding/garden plant growers |
1,537 |
Fresh-greens growers |
142 |
Potted herbaceous perennial-plant growers |
1,241 |
Where Do US Flowers Come From? |
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Top Flower-Exporting Countries (to USA, by Value, 2012) |
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Colombia |
78% |
Ecuador |
15 |
Mexico |
2 |
Other |
2 |
Thailand |
1 |
Guatemala |
1 |
Netherlands |
1 |
Note: Imports account for about 64 percent of fresh flowers sold by dollar volume in the United States. Statistics from the Society of American Florists. |
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Top Fresh-Flower (Cut and Live Plants) Growing States |
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California |
76% |
Washington |
6 |
New Jersey |
4 |
Oregon |
4 |
Hawaii |
2 |
North Carolina |
2 |
Florida |
1 |
Note: Data as of May 2013 from the Society of American Florists. |
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