Acknowledgments

I would like to thank all the economists who have contributed to the development of the emerging field of wine economics. Articles in The Journal of Wine Economics and working papers published by the American Association of Wine Economists were particularly valuable sources for this book, and their authors were a source of inspiration.

I also owe a debt of gratitude to my teachers who inculcated the economic way of thinking. Special thanks to my mentor, Kelly Eakin, who taught me never to lose sight of basic economic principles and their many applications.

I am especially grateful to Blake Edgar of the University of California Press. His vision of a book on wine economics and the guidance he provided made this book possible. Copyeditor Peter Dreyer and several anonymous reviewers also made suggestions that significantly improved the organization, presentation, and content of this book.

Thanks to Rod Johnson and the other wine professionals who have taken the time to talk with me about the wine industry.

Last, I thank family members for their contribution and support. Sarah McIntire urged me to write a book and enthusiastically followed my progress. Robert McIntire and Janet Daly provided much appreciated moral support. Charlie Thornton read an early draft and shared his knowledge of viticulture. Mary Thornton stoked my interest in wine. Paul and Valerie Thornton endured a week-long vacation of wine “lectures” by me and asked many thought-provoking questions about wine-related issues. My parents, Arthur and Paula Thornton, always encouraged me to make the most of my abilities, and for that I am very grateful. Most of all, I thank my wife, Julie. Her enthusiastic encouragement and support motivated me to devote the long hours necessary to write this book.