Of this we can be certain: Madonna is the greatest artistic force of the AIDS generation. As a sex symbol, she is all we have, but she is a lot more than that. It doesn’t matter that she can’t sing very well, that she’s an ordinary dancer, that there are many women of more refined beauty. She is the triumphant mistress of her medium: the sexual imagination. In an age when real sex can lead to horror and death, here is Madonna — reckless, bawdy, laughing and offering us all the consolation of outrageous illusions.
In almost every version of her public self, Madonna appears as a fearless sexual adventurer, sharing sex with strangers, colliding with rough trade, risking pain or humiliation to break through to pleasure beyond all conventional frontiers. With music, dance and, above all, image, she challenges organized religion, the middle class that spawned her, political hypocrisies and what George Orwell called “the smelly little orthodoxies.” Follow me, ye weak of heart, she says. Up ahead lies the big O! Nirvana! Fearless fucking! Just roll the dice.
What saves this performance from preposterous narcissism is a simple corrective: There’s a wink in the act. While Madonna presents her latest illusion, a hint of a smile tells us that we shouldn’t take any of it too seriously. She always hedges her bet with camp, elegant caricature and a style appropriated from the gay underworld on the eve of AIDS.
That style was part of the exuberant rush that accompanied gay liberation, when the doors of many closets flew open and out came leather and chains and whips, every variety of mask, anonymous multiple couplings and a self-conscious insistence on sex as performance. Before she became a star, Madonna moved through that world in New York. Today she presents it as a glossy nostalgia, tempered with irony and served up to everyone from suburban teenagers to aging baby boomers. They all seem to love it.
Without that ironic wink, of course, she would be as square as Jesse Helms. But Madonna is hip to something huge: AIDS made sexual freedom a ghastly joke. At the point where the sexual revolution had triumphed for everyone, the most ferocious sexually transmitted disease of the century arrived, wearing a death’s-head from some medieval woodcut. Every artist was forced to confront it, just as 19th century artists were hammered into dealing with syphilis. Some artistic responses to AIDS were moving and tragic; too many were runny with self-pity. But Madonna came roaring into the room in a spirit of defiance. She would not go gentle into that good night.
But she also knew that the only completely safe sex is the sex you can imagine — that is, an illusion. If you can’t have something you desire with every atom of your flesh and blood, you must be content with a gorgeous counterfeit. That insight became the armature of her work. And she elaborated on it with a shrewd understanding of sexual psychology: The most reliable erogenous zone is the human mind, and the libido feeds on images, not ideas.
Like Michael Jackson, Madonna vaulted to stardom with videos, a form thick with imagery that sometimes triumphs over the banality of lyrics. Jackson’s images were charged with rage, Madonna’s with frank and open carnality. But as the Eighties went on, as the graves filled with the young dead, as AIDS defied a cure, Madonna’s images became more obviously infused with a dark comic spirit. It was as if she were saying: I know this is a lie and you know this is a lie, but it’s all we have.
This surrender to illusion is at once daring and sad. Most American performers spend their careers trying to convince us that their lies are the truth. Madonna is braver than most and more original: She says openly that her lies are lies. She asks you only to admire the form of the lies. This was itself a breakthrough for a pop artist. Until Madonna, the basic task of any performer was to persuade the audience to suspend its disbelief. Frank Sinatra or Billie Holiday wanted us to believe that their grieving lyrics and aching tones expressed the pain and hurt of the performers themselves. A millionaire such as Mick Jagger wanted us to believe he was a working-class hero or a street fighting man. But Madonna says something else. Don’t suspend your disbelief, she implies. Disbelief is the basic point.
I went to the publication party for her book, Sex, and, like the book, the party was a celebration of the counterfeit. Scattered around Industria, the city’s hottest photo studio, were many extraliterary diversions: actresses dressed as nuns pretending to offer blasphemous pleasures; peroxide blond androids languidly flogging each other with strips of licorice; black dancers in chains and leather; writhing gym-toned bodies; many undulating bellies; much bumping and grinding. Everything, in short, except actual fucking. And that, of course, was the point: This wasn’t real and the audience knew it wasn’t real.
Madonna’s video Erotica was playing continually, shot in the grainy black-and-white style of Forties porno films. But it wasn’t a real porno film. It was fake porno. Ah, yes: I remember Paris. The Germans wore gray and you wore nothing. Nostalgia remains the most powerful of all American emotions.
Sex went on to become the number-one best-seller in the nation, assisted by the hype but also driven by the genius of Madonna. And that might tell us something about America.
Books have taught us that lpve is an illusion but sex is real. For millions of Americans, that old formulation appears to have been reversed. You can experience love, but anything more than the illusion of sex is too dangerous. The possibility of death is always a marvelous corrective to human behavior. But if such an immense change is, in fact, under way, its poster girl is Madonna. Sometimes life really does imitate art.