In addition to the topics mentioned before, several other issues that are neglected or treated superficially in other books are covered in depth in this text. Pricing in practice is covered in more detail than in any competing book, and the discussion includes in- depth analysis of markup and other practical pricing strategies, new product pricing, and competitive bid pricing. The economics of advertising and promotion decisions are afforded a complete chapter. In Chapter 14, the firm’s quality decision is considered in the context of the firm’s competitive strategy. Yet this text also covers the bases, including all of the topics that are found in the core of typical managerial economics curricula. It economizes on space (and class time) by combining production and cost theory into one chapter, concentrating on business firms, and by treating some topics more concisely in chapters and appendices.