HOW TO START YOUR OWN RELIGION

Step Two: Choose Your Faith

We all must have faith in something. Without faith, there is no hope.

Nonreligious people bristle at the word faith, but having faith is inevitable. Evidence and science are based on past experience. Hope is based on future experience. And you must always rely on some degree of faith that something will occur again in the future.15 You pay your mortgage because you have faith that money is real, and credit is real, and a bank taking all your shit is real.16 You tell your kids to do their homework because you have faith that their education is important, that it will lead them to their becoming happier, healthier adults. You have faith that happiness exists and is possible. You have faith that living longer is worth it, so you strive to stay safe and healthy. You have faith that love matters, that your job matters, that any of this matters.

So, there’s no such thing as an atheist. Well, sorta. Depends what you mean by “atheist.”17 My point is that we must all believe, on faith, that something is important. Even if you’re a nihilist, you are believing, on faith, that nothing is more important than anything else.

So, in the end, it’s all faith.18

The important question, then, is: Faith in what? What do we choose to believe?

Whatever our Feeling Brain adopts as its highest value, this tippy top of our value hierarchy becomes the lens through which we interpret all other values. Let’s call this highest value the “God Value.”19 Some people’s God Value is money. These people view all other things (family, love, prestige, politics) through the prism of money. Their family will love them only if they make enough money. They will be respected only if they have money. All conflict, frustration, jealousy, anxiety—everything boils down to money.20

Other people’s God Value is love. They view all other values through the prism of love—they’re against conflict in all its forms, they’re against anything that separates or divides others.

Obviously, many people adopt Jesus Christ, or Muhammad, or the Buddha, as their God Value. They then interpret everything they experience through the prism of that spiritual leader’s teachings.

Some people’s God Value is themselves—or, rather, their own pleasure and empowerment. This is narcissism: the religion of self-aggrandizement.21 These people place their faith in their own superiority and deservedness.

Other people’s God Value is another person. This is often called “codependence.”22 These people derive all hope from their connection with another individual and sacrifice themselves and their own interests for that individual. They then base all their behavior, decisions, and beliefs on what they think will please that other person—their own little personal God. This typically leads to really fucked-up relationships with—you guessed it—narcissists. After all, the narcissist’s God Value is himself, and the codependent’s God Value is fixing and saving the narcissist. So, it kind of works out in a really sick and fucked-up way. (But not really.)

All religions must start with a faith-based God Value. Doesn’t matter what it is. Worshipping cats, believing in lower taxes, never letting your kids leave the house—whatever it is, it is a faith-based value that this one thing will produce the best future reality, and therefore gives the most hope. We then organize our lives, and all other values, around that value. We look for activities that enact that faith, ideas that support it, and most important, communities that share it.

It’s around now that some of the more scientifically minded readers start raising their hands and pointing out that there are these things called facts and there is ample evidence to demonstrate that facts exist, and we don’t need to have faith to know that some things are real.

Fair enough. But here’s the thing about evidence: it changes nothing. Evidence belongs to the Thinking Brain, whereas values are decided by the Feeling Brain. You cannot verify values. They are, by definition, subjective and arbitrary. Therefore, you can argue about facts until you’re blue in the face, but ultimately, it doesn’t matter—people interpret the significance of their experiences through their values.23

If a meteorite hit a town and killed half the people, the über-traditional religious person would look at the event and say that it happened because the town was full of sinners. The atheist would look at it and say that it was proof there is no God (another faith-based belief, by the way), as how could a benevolent, all-powerful being let such an awful thing happen? A hedonist would look at it and decide that it was even more reason to party, since we could all die at any moment. And a capitalist would look at it and start thinking about how to invest in meteorite-defense technologies.

Evidence serves the interests of the God Value, not the other way around. The only loophole to this arrangement is when evidence itself becomes your God Value. The religion built around the worship of evidence is more commonly known as “science,” and it’s arguably the best thing we’ve ever done as a species. But we’ll get to science and its ramifications in the next chapter.

My point is that all values are faith-based beliefs. Therefore, all hope (and therefore, all religions) are also based on faith, faith that something can be important and valuable and right despite the fact that there will never be a way to verify it beyond all doubt.

For our purposes, I’ve defined three types of religions, each type based on a different kind of God Value:

        Spiritual religions. Spiritual religions draw hope from supernatural beliefs, or belief in things that exist outside the physical or material realm. These religions look for a better future outside this world and this life. Christianity, Islam, Judaism, animism, and Greek mythology are examples of spiritual religions.

        Ideological religions. Ideological religions draw hope from the natural world. They look for salvation and growth and develop faith-based beliefs regarding this world and this life. Examples include capitalism, communism, environmentalism, liberalism, fascism, and libertarianism.

        Interpersonal religions. Interpersonal religions draw hope from other people in our lives. Examples of interpersonal religions include romantic love, children, sports heroes, political leaders, and celebrities.

Spiritual religions are high risk/high reward. They require, by far, the most skill and charisma to get going. But they also pay off the most in terms of follower loyalty and benefits. (I mean, have you seen the Vatican? Holy shit.) And if you build one really well, it’ll last way after you die.

Ideological religions play the religion formation game on “Normal Difficulty.” These religions take a lot of work and effort to create, but they’re fairly common. But because they’re so common, they run into a lot of competition for people’s hopes. They are often described as cultural “trends,” and indeed, few of them survive more than a few years or decades. Only the best last through multiple centuries.

Finally, interpersonal religions are playing the religion formation game on “Easy” mode. That’s because interpersonal religions are as common as people themselves. Pretty much all of us, at some point in our lives, completely surrender ourselves and our self-worth to another individual. The interpersonal religion is sometimes experienced as an adolescent, naïve sort of love and it’s the type of shit that you have to suffer through before you can ever grow out of it.

Let’s start with spiritual religions, as they have the highest stakes and are arguably the most important religions in human history.

Spiritual Religions

From the pagan and animalistic rituals of early human cultures, to the pagan gods of antiquity, to the grandiose monotheistic religions that still exist today, the majority of human history has been dominated by a belief in supernatural forces and, most important, the hope that certain actions and beliefs in this life would lead to rewards and improvement in the next life.

This preoccupation with the next life developed because for most of human history, everything was completely fucked and 99 percent of the population had no hope of material or physical improvement in their lives. If you think things are bad today, just think about the plagues that wiped out a third of the population on an entire continent,24 or the wars that involved selling tens of thousands of children into slavery.25 In fact, things were so bad in the old days that the only way to keep everyone sane was by promising them hope in an afterlife. Old-school religion held the fabric of society together because it gave the masses a guarantee that their suffering was meaningful, that God was watching, and that they would be duly rewarded.

In case you haven’t noticed, spiritual religions are incredibly resilient. They last hundreds, if not thousands, of years. This is because supernatural beliefs can never be proven or disproven. Therefore, once a supernatural belief gets lodged as someone’s God Value, it’s nearly impossible to dislodge it.

Spiritual religions are also powerful because they often encourage hope through death, which has the nice side effect of making a lot of people willing to die for their unverifiable beliefs. Hard to compete with that.

Ideological Religions

Ideological religions generate hope by constructing networks of beliefs that certain actions will produce better outcomes in this life only if they are adopted by the population at large. Ideologies are usually “isms”: libertarianism, nationalism, materialism, racism, sexism, veganism, communism, capitalism, socialism, fascism, cynicism, skepticism, etc. Unlike spiritual religions, ideologies are verifiable to varying degrees. You can theoretically test to see whether a central bank makes a financial system more or less stable, whether democracy makes society fairer, whether education makes people hack one another to pieces less often, but at a certain point, most ideologies still rely on faith. There are two reasons for this. The first is that some things are just incredibly difficult, if not impossible, to test and verify. The other is that a lot of ideologies rely upon everyone in society having faith in the same thing.

For instance, you can’t scientifically prove that money is intrinsically valuable. But we all believe it is, so it is.26 You also can’t prove that national citizenship is a real thing, or even that most ethnicities exist.27 These are all socially constructed beliefs that we’ve all bought into, taken on faith.

The problem with evidence and ideologies is that humans have a tendency to take a little bit of evidence and run with it, generalizing a couple of simple ideas to entire populations and the planet.28 This is our human narcissism at work—our need to invent our self-importance, our Feeling Brain run amok. So, even though ideologies are subject to evidence and verification, we’re not exactly good at verifying them.29 Humanity is so vast and complex that our brains have trouble taking it all in. There are too many variables. So, our Thinking Brains inevitably take short-cuts to maintain some otherwise shitty beliefs. Bad ideologies such as racism or sexism persist due to ignorance far more than malice. And people hold on to those bad ideologies because, sadly, they offer their adherents some degree of hope.

Ideological religions are difficult to start, but they are far more common than spiritual religions. All you have to do is find some reasonable-sounding explanation for why everything is fucked and then extrapolate that across wide populations in a way that gives people some hope, and voilà! You have yourself an ideological religion. If you’ve been alive for more than twenty years, surely you’ve seen this happen a few times by now. In my lifetime alone there have been movements in favor of LGBTQ rights, stem cell research, and decriminalizing drug use. In fact, a lot of what everyone is losing their shit about today is the fact that traditionalist, nationalist, and populist ideologies are winning political power across much of the world, and these ideologies are seeking to dismantle much of the work accomplished by the neoliberal, globalist, feminist, and environmentalist ideologies of the late twentieth century.

Interpersonal Religions

Every Sunday, millions of people come together to stare at an empty green field. The field has white lines painted on it. These millions of people have all agreed to believe (on faith) that these lines mean something important. Then, dozens of strong men (or women) plod onto the field, line up in seemingly arbitrary formations, and throw (or kick) around a piece of leather. Depending on where this piece of leather goes and when, one group of people cheers, and the other group of people gets really upset.

Sports are a form of religion. They are arbitrary value systems designed to give people hope. Hit the ball here, and you’re a hero! Kick the ball there, and you’re a loser! Sports deify some individuals and demonize others. Ted Williams is the best baseball hitter ever, and therefore, according to some, an American hero, an icon, a role model. Other athletes are demonized for coming up short, for wasting their talent, for betraying their followers.30

Yet, there is an even grander example of interpersonal religion than sports: politics. Across the world, we come together under a similar set of values and decide to bestow authority, leadership, and virtue onto a small number of people. Like the lines on a football field, political systems are entirely made up, the positions of power exist due only to the faith of the population. And whether it’s a democracy or a dictatorship, the result is the same: a small group of leaders is idolized and exalted (or demonized) in the social consciousness.31

Interpersonal religions give us hope that another human being will bring us salvation and happiness, that one individual (or group of individuals) is superior to all others. Interpersonal religions are sometimes combined with supernatural beliefs and ideological beliefs, resulting in pariahs, martyrs, heroes, and saints. Many of our interpersonal religions develop around our leaders. A charismatic president or celebrity who seems to understand everything we go through can approach the level of a God Value in our eyes, and much of what we deem right or wrong is filtered through what is good or bad for our Dear Leader.

Fandom, in general, is a low-level kind of religion. Fans of Will Smith or Katy Perry or Elon Musk follow everything that person does, hang on every word he or she says, and come to see him or her as blessed or righteous in some way. The worship of that figure gives the fan hope of a better future, even if it’s in the form of something as simple as future films, songs, or inventions.

But the most important interpersonal religions are our familial and romantic relationships. The beliefs and emotions involved in these relationships are evolutionary in nature, but they are faith-based all the same.32 Each family is its own mini-church, a group of people who, on faith, believe that being part of the group will give their lives meaning, hope, and salvation. Romantic love, of course, can be a quasi-spiritual experience.33 We seem to lose ourselves in someone we have fallen for, spinning all sorts of narratives about the cosmic significance of the relationship.

For better or worse, modern civilization has largely alienated us from these small, interpersonal religions and tribes and replaced them with large nationalist and internationalist ideological religions.34 This is good news for you and me, fellow religion-builder, as we don’t have as many intimate bonds to cut through to get our followers emotionally attached to us.

Because, as we’ll see, religion is all about emotional attachment. And the best way to build those attachments is to get people to stop thinking critically.