References:

Introduction

El-Murad, J., & West, D. C. (2004). The definition and measurement of creativity: What do we know? Journal of Advertising Research, 44, 188-201.

Iezzi, T. (2006, June 19). You really believe in creativity? Then stop talking and start doing. Advertising Age.

Koslow, S., Sasser, S. L., & Riordan, E. A. (2003). What is creative to whom and why? Perceptions in advertising agencies. Journal of Advertising Research, 43(1), 96-110.

Osborne, A. (1942). How To Think Up. New York & London: McGraw-Hill Book Company Inc.

Vogel, T. & Montepare, J. (2009). Creativity in U.S.-based Advertising Agencies: Exploring the Role of the 4 P’s- Person, Place, Process and Product. Proceedings of the American Academy of Advertising.

White, A., & Smith, B.L. (2001). Assessing advertising creativity using the creative product emantic scale. Journal of Advertising Research, 41, 27-34.

Chapter One

New Truths about Creativity

Abraham, A., Pieritz, K., Thybusch, K., Rutter, B., Kröger, S., Schweckendiek, J., Stark, R., Windmann, S., & Hermann, C. (2012). Creativity and the brain: Uncovering the neural signature of conceptual expansion. Neuropsychologia, 50(8), 1906–1917.

Adolphe, B. (2001). The Origins of Creativity. USA: Oxford UP.

Baird, B., Smallwood, J., Mrazek, M. D., Kam, J. W. Y., Franklin, M. S., & Schooler, J. W. (2012). Inspired by Distraction: Mind Wandering Facilitates Creative Incubation. Psychological Science, 23(10), 1117–1122.

Berdyaev, N. (1999). Salvation and Creativity (Fr. Stephen Janos, Trans.). Retrieved from http://www.berdyaev.com/berdiaev/berd_lib/1926_308.html.

Brown, R. W. (2009). “Medieval Civilization: Lecture Notes.” http://www.uncp.edu/home/rwb/lecture_mid_civ.htm. Accessed July 4, 2013.

Catmull, E. (2008). How Pixar Fosters Collective Creativity. Harvard Business Review.

Culpepper, M. K. (2010). KEYS to Creativity and Innovation: An Adopt-A-Measure Examination. The International Center for Studies in Creativity. Buffalo State College. Retrieved from http://www.marykayculpepper.com/docs/keys-to-creativity.pdf.

Dworsky, D. & Köhler, V. (2011). PressPausePlay. Retrieved from http://www.presspauseplay.com/.

Hughes, G. D. (1998). Add Creativity To Your Decision Processes. Retrieved from http://www.unc.edu/~gdhughes/ARTICLES.HTM.

Ireland, C. (2013). Principles of Creativity. Radcliffe Institute for Advanced Study at Harvard University. Retrieved from https://www.radcliffe.harvard.edu/news/radcliffe-magazine/principles-of creativity?utm_source=SilverpopMailing&utm_medium=email&utm_campaign=08.27%20daily%20%281%29.

Johnson, S. (2010). Where Good Ideas Come From: The Natural History of Innovation. Penguin.

Kounios, J. & Beeman, M. (2009). The Aha! Moment The Cognitive Neuroscience of Insight. Current Directions in Psychological Science 18, no. 4 (August 1, 2009): 210–216.

Lange, P. G. & Mizuko, I. (2010). In: Hanging Out, Messing Around, and Geeking Out. MIT Press. Lehrer, J. (2012). Groupthink. The New Yorker, January 30, 2012. Retrieved from http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer?printable=tru e%C2%A4tPage=all.

Robinson, K. (2010). RSA Animate - Changing Education Paradigms. Retrieved from http://www.youtube.com/watch?v=zDZFcDGpL4U&feature=youtube_gdata_player.

Selig, T. (2011). inGenius: A Crash Course on Creativity, HarperCollins.

Smith, N. Who Says Creativity Can’t Be Learned? BusinessNewsDaily.com. Retrieved from http://www.businessnewsdaily.com/2471-creativity-innovation-learned.html.

Takeuchi, H., Taki, Y., Hashizume, H., Sassa, Y., Nagase, T., Nouchi, R., & Kawashima, R. (2011). Failing to Deactivate: The Association Between Brain Activity During a Working Memory Task and Creativity. NeuroImage 55, no. 2 (March 15, 2011): 681–687.

TEDxABQ - Rex Jung, (2011). Creativity and the Brain. Retrieved from http://www.youtube.com/watch?v=SWIXfNEDy3g&feature=youtube_gdata_player.

TEDxAldeburgh - Vincent Walsh (2011). Neuroscience and Creativity. Retrieved from http://www.youtube.com/watch?v=UyU-AbYiEd0&feature=youtube_gdata_player.

Tippett, K. (2013). Creativity and the Everyday Brain - Transcript Rex Jung (May 2, 2013). On Being. Retrieved from http://www.onbeing.org/program/creativity-and-the-everyday-brain-with-rex-jung/transcript/5441.

Turak, August (2011), Can Creativity Be Taught? Retrieved from http://www.forbes.com/sites/augustturak/2011/05/22/can-creativity-be-taught/.

Chapter Two

What Is Creativity?

Adams, J. L. (1986). The Care and Feeding of Ideas: a Guide to Encouraging Creativity. Reading, Mass.: Addison-Wesley.

Amabile, T. M. (1983). The Social Psychology of Creativity. New York: Springer-Verlag.

Berns, G. (2008). Iconoclast, A neuroscientist reveals how to think differently, Harvard Business Press.

Berns, G. (2008). Neuroscience Sheds New Light on Creativity. Fast Company. Retrieved from http://www.fastcompany.com/1007044/neuroscience-sheds-new-light-creativity.

Boehlke, S. (2008). The Politics of Creativity™: Four Domains for Inquiry and Action by Leaders in R&D1. Creativity and Innovation Management. 17, no. 1: 77–87.

Bruell, A. (2013). Creative Execs’ Salaries Surge in Adland, Survey Finds. Retrieved from http://adage.com/article/agency-news/creative-execs-salaries-surge-adland-survey-finds/241972/.

Bronson, P. & Merryman, A. (2010). The Creativity Crisis. Newsweek Magazine. Retrieved from http://www.thedailybeast.com/newsweek/2010/07/10/the-creativity-crisis.html.

Cameron, J. (2002). The Artist’s Way: A Spiritual Path to Higher Creativity. Penguin Putnam Inc, San Francisco, CA.

Csikszentmihalyi, M. (1996). Creativity: Flow and the Psychology of Discovery and Invention. New York: HarperCollins Publishers; New York, NY.

C2-MTL, Commerce and Creativity Conference (2013). Montreal, “Press Release 04-03-2013 | C2-MTL.” Retrieved from http://www.c2mtl.com/pr04032013/.

C2-MTL, Commerce and Creativity Conference (2013), Montreal, “C2MTLbrochurecommanditeEN.pdf.” Retrieved from http://www.c2mtl.com/files/C2MTLbrochurecommanditeEN.pdf.

“Creativity | Define Creativity at Dictionary.com.” Retrieved from http://dictionary.reference.com/browse/creativity.

DeBono, Ed. (1992). Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas; Harper Collins.

Evans, J. R. (1991). Creative Thinking in the Decision and Management Sciences. Cincinnati, OH: South-Western Publishing.

Guilford, J.P. (1950). Creativity. American Psychologist, Vol. 5, pp. 444-454.

Griffin, W. G. & Morrison, D. (2010). The Creative Process Illustrated How Advertising’s Big Ideas Are Born. HOW Books, Cincinnati, Ohio.

Isaksen, S.G., Treffinger, D.J. (2004). Celebrating 50 years of reflective practice: versions of creative problem solving. Journal of Creative Behavior, Vol. 38, Nr. 2, pp. 75-101

Johnson, C. Y. (2010). Group IQ. Retrieved from http://www.boston.com/bostonglobe/ideas/articles/2010/12/19/group_iq/.

O’Barr, W. M. (2008). Creativity in Advertising. Advertising & Society Review. 8:3, pp. 1-15.

Parnes, S. J. (Ed.) (1992). Source Book for Creative Problem Solving: A Fifty Year Digest of Proven Innovation Processes. Creative Education Foundation.

Smith, R.E. & Yang, X. (2004). Toward a general theory of creativity in advertising: Examining the role of divergence. Marketing Theory. Vol. 4, Nr. 1-2, pp. 31-58.

Sternberg, R. J. (1999). Handbook of Creativity. Cambridge University Press.

Torrance, E. P. (1974). The Torrance tests of creative thinking: Norma-technical manual. Bensenville, IL: Scholastic Testing Service, Inc.

Torrance, E. P. (1962). Guiding Creative Talent. Englewood Cliffs, NJ: Prentice-Hall.

Zabelina, D. L. & Robinson, M.D. (2010). Psychology of Aesthetics, Creativity, and the Arts. American Psychological Association. Vol. 4, No. 1, 57–65.

Chapter Three

Creative Thinking

Abraham, A., Beudt, S., Ott, D. VM. & D. Yves von Cramon. (2012). Creative Cognition and Brain: Dissociations Between Frontal, Parietal–temporal and Basal Ganglia Groups. Brain Research.

Abraham, A., Pieritz, K., Thybusch, K., Rutter, B., Kröger, S., Schweckendiek, J., Stark, R., Windmann, S. & Hermann, C. (2012). Creativity and the Brain: Uncovering the Neural Signature of Conceptual Expansion. Neuropsychologia.

Adams, J. L. (1986). The Care and Feeding of Ideas: a Guide to Encouraging Creativity. Reading, Mass.: Addison-Wesley.

Aziz-Zadeh, L., Liew, S. & Dandekar, F. (2012). Exploring the Neural Correlates of Visual Creativity. Social Cognitive and Affective Neuroscience.

Berns, G. (2008). Iconoclast, A neuroscientist reveals how to think differently. Harvard Business Press.

Berns, G. (2008). Neuroscience Sheds New Light on Creativity. Fast Company. Retrieved from http://www.fastcompany.com/1007044/neuroscience-sheds-new-light-creativity.

Bonk, C. J. Creativity Tests. Accessed September 12, 2013. http://www.indiana.edu/~bobweb/r546/modules/creativity/creativity_tests.html.

Bowden, E. M., Jung-Beeman, M., Fleck, J. & Kounios, J. (2005). New approaches to demystifying insight. TRENDS in Cognitive Sciences. Vol.9 No.7 July 2005.

Begley, S. (2008). Eureka! How the Brain Has ‘Aha’ Moments. Newsweek Magazine, January 23, 2008. Retrieved from http://www.thedailybeast.com/newsweek/blogs/lab- notes/2008/01/22/eureka-how-the-brain-has-aha-moments.html.

Bruell, A. (2013). Creative Execs’ Salaries Surge in Adland, Survey Finds. Retrieved from http://adage.com/article/agency-news/creative-execs-salaries-surge-adland-survey-finds/241972/.

Cameron, J. (2002). The Artist’s Way: A Spiritual Path to Higher Creativity. Penguin Putnam Inc, San Francisco, CA.

Carey, B. (2010). Tracing the Spark of Creative Problem-Solving. Retrieved from http://www.nytimes.com/2010/12/07/science/07brain.html?pagewanted=all&_r=0.

Cressey, D. (2012). Brain Scans of Rappers Shed Light on Creativity. Nature.

Csikszentmihalyi, M. (1996), Creativity: Flow and the Psychology of Discovery and Invention. New York: HarperCollins.

Evans, J. R. (1991). Creative Thinking – In the decision and management sciences, South- Western.

DeBono, E. (1992). Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. Harper Collins Publishers, Inc; New York, NY.

DeBono, E. (1985). Six Thinking Hats. Back Bay Books, Boston, MA.

Guilford, J.P. (1950). Creativity. American Psychologist, Vol. 5, pp. 444-454.

Hébert, T. P., Cramond, B., Neumeister, S., Millar, K.L., Silvian, G., Alice F. (2002). E. Paul Torrance: His Life, Accomplishments, and Legacy. The National Research Center on the Gifted and Talented (NRC/GT), University of Connecticut, Storrs, CT, February 2002

Heid, K. (2008). Creativity and Imagination: Tools for Teaching Artistic Inquiry, Art Education, 61 no.4, July 2008. Retrieved from http://www.arts.unco.edu/ciae/resources/tools%20for%20teaching%20artistic%20inqui ry.pdf.

Huang, P., Qiu, L., Shen, L., Zhang, Y., Song, Z., Qi, Z., Gong, Q., & Xie, P. (2012). Evidence for a Left-over-right Inhibitory Mechanism During Figural Creative Thinking in Healthy Nonartists. Human Brain Mapping.

Isaacson, W. (2011). Steve Jobs, Simon and Schuster, New York.

Jung-Beeman, M., Bowden, E.M., Haberman J., Frymiare J.L., Arambel-Liu S., et al. (2004). Neural Activity When People Solve Verbal Problems with Insight. PLoS Biol 2(4): e97.

Jung-Beeman, M. (2005). Bilateral brain processes for comprehending natural language. TRENDS in Cognitive Sciences. Vol.9 No.11.

Kandel, E. R. (2013). What the Brain Can Tell Us About Art. The New York Times. April 12, 2013, sec. Opinion / Sunday Review. Retrieved from http://www.nytimes.com/2013/04/14/opinion/sunday/what-the-brain-can-tell-us- about-art.html.

Kaufman, J. C. & Sternberg, R. J. (2006). The International Handbook of Creativity. Cambridge University Press.

Kim, K. H. (2006). Can We Trust Creativity Tests? A Review of TTCT Kyung Hee Kim JCR_2006.pdf. Retrieved from http://web.mit.edu/monicaru/Public/old%20stuff/For%20Dava/Grad%20Library.Data/PDF/s15326934crj1801_2-1024782081/s15326934crj1801_2.pdf.

Lehrer, J. (2008). The Eureka Hunt: Why do good ideas come to us when they do? The New Yorker, July 28, 2008.

Lehrer, J. (2012). Imagine: How Creativity Works. 1st edition. Houghton Mifflin.

Makel, M. C. (2008). The Malleability of Implicit Beliefs of Creativity and Creative Production, page 81, ProQuest.

Miran, M. D., Miran, E. & Chen, N. (2012). Design of Living Systems in the Information Age: Brain, Creativity, and the Environment. Origin (s) of Design in Nature, 573–591.

Ogilvy, D., Parker, A. (2004). Confessions of an Advertising Man. Southbank Publishing, London.

Osborn, A. F. (1963). Applied Imagination: Principles and Procedures of Creative Problem- Solving: Third Revised Edition. 3rd Revised edition. Charles Scribner’s Sons, New York.

Rhodes, T. (2010), Assessing Outcomes and Improving Achievement: Tips and Tools for Using Rubrics. Washington, DC: Association of American Colleges and Universities.

Ruggiero, V. R. (2012). The Art of Thinking: a Guide to Critical and Creative Thought. Boston: Pearson.

Sandkühler, S. & Bhattacharya, B. (2008). Deconstructing Insight: EEG Correlates of Insightful Problem Solving. PLoS ONE 3, no. 1.

Simonton, D. K. (2012). Quantifying Creativity: Can Measures Span the Spectrum? Dialogues in Clinical Neuroscience. Vol. 14, no. 1, 100.

Sperry, R. W. (1964). Problems outstanding in the evolution of brain function. James Arthur Lecture. New York: American Museum of Natural History. Retrieved from http://capone.mtsu.edu/rbombard/RB/PDFs/PHIL4500/EOI/EOI-13.pdf.

Sternberg, R. J. & Lubart, T. I. (1995). An investment perspective on creative insight. In R. J. Sternberg & J. E. Davidson (Eds.), The nature of insight (pp.535-558), Cambridge, MA: MIT Press.

Takeuchi, H., Taki, Y., Hashizume, H., Sassa, Y., Nagase, T., Nouchi, R. & Kawashima, R. (2012). The Association Between Resting Functional Connectivity and Creativity. Cerebral Cortex.

Tippett, K. (2013). Creativity and the Everyday Brain - Transcript Rex Jung. On Being. Retrieved from http://www.onbeing.org/program/creativity-and-the-everyday-brain-with-rex-jung/transcript/5441.

Torrance, E. P. (1974). The Torrance tests of creative thinking: Norma-technical manual. Bensenville, IL: Scholastic Testing Service, Inc.

Torrance, E. P. (1979). The Search for Satori & Creativity. Buffalo: Creative Education Foundation, Bearly.

Treffinger, D. J., Isaksen, S. G., & Firestien, R. L. (1983). Theoretical perspectives on creative learning and its facilitation: An overview. Journal of Creative Behavior, 17(1), 9-17.

Vanden Bergh, B. & Stuhlfaut, M. (2006) Is Advertising Creativity Primarily an Individual or a Social Process? Journal of Mass Communication & Society 9: 373–397.

Ziv, A. (1989). Chapter 4: Using Humor to Develop Creative Thinking. Journal of Children in Contemporary Society 20, no. 1–2

Wallas, G. (1926). The Art of Thought. New York: Harcourt Brace.

Wujec, T. (1995). Five Star Mind, Games & Puzzles to Stimulate Your Creativity & Imagination, Doubleday, New York.

Wynkoop, S. (2013). Exploring R/GA’s Creativity, unpublished research paper, Emerson College.

Chapter Four

The Creative [Problem-Solving] Process

Adams, J. L. (1986). The Care and Feeding of Ideas: a Guide to Encouraging Creativity. Reading, Mass.: Addison-Wesley.

Amabile, T. M. (1983). The social psychology of creativity: A componential conceptualization. Journal of Personality and Social Psychology, Vol. 45, pp. 357-377.

Bengtson, T. A. (1982). Creativity’s Paradoxical Character: A Postscript to James Webb Young’s Technique for Producing Ideas. Journal of Advertising. 11, 1; ProQuest Central, pg. 3

Biondi, A. M. (1993). The Creative Process. Creative Education Foundation, Buffalo, NY.

Brown, T. (2008). Design Thinking – How to Deliver on a Great Plan. Harvard Business Review.

Brown, T. (2009). Change by Design: How Design Thinking Can Transform Organizations and Inspire Innovation. New York, NY: HarperCollins Publishers.

Brown, T. & Wyatt, J. (2010). Design Thinking for Social Innovation (SSIR). Retrieved from http://www.ssireview.org/articles/entry/design_thinking_for_social_innovation/.

DeBono, E. (1992). Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. Harper Collins Publishers, Inc; New York, NY.

DeBono, E. (1985). Six Thinking Hats. Back Bay Books, Boston, MA.

DeBono, E. (1990). Lateral Thinking for Management. Penguin Books, New York.

Dubberly, H. (2008). How do you design? A compendium of models. Retrieved from http://www.dubberly.com/articles/how-do-you-design.html.

Evans, J. R. (1991). Creative Thinking – In the decision and management sciences, South- Western.

Griffin, W. G. (2008). From Performance to Mastery: Developmental Models of the Creative Process. Journal of Advertising, 37 (4), 95-108.

Griffin, W. G. & Morrison, D. (2010). The Creative Process Illustrated How Advertising’s Big Ideas Are Born. HOW Books, Cincinnati, Ohio.

Guilford, J.P. (1950). Creativity. American Psychologist, Vol. 5, pp. 444-454.

IDEO (2011), Design Thinking for Educators Version 1.0. Retrieved from http://designthinkingforeducators.com/.

IDEO (2012), Design Thinking for Educators Version 2.0. Retrieved from http://designthinkingforeducators.com/.

Isaksen, S.G., Treffinger, D.J. (2004). Celebrating 50 years of reflective practice: versions of creative problem solving. Journal of Creative Behavior, Vol. 38, Nr. 2, pp. 75-101

Isaksen, S. G., Stead-Dorval, K. B. & Treffinger, D. J. (2011). Creative Approaches to Problem Solving: a Framework for Innovation and Change. Los Angeles: SAGE.

Kowalik, T. F., Mitchell, W. E. (1999). CPS-Creative Problem Solving - Mitchell & Kowalik. Retrieved from http://www.roe11.k12.il.us/GES%20Stuff/Day%204/Process/Creative%20Problem%20Solving/CPS-Mitchell%20&%20Kowalik.pdf.

Osborne, A. (1942). How To Think Up, New York & London: McGraw-Hill Book Company, Inc.

Parnes, S. J. (Ed.) (1992). Source Book for Creative Problem Solving: A Fifty Year Digest of Proven Innovation Processes. Creative Education Foundation.

Martin, R. L. (2009). The Design of Business: Why Design Thinking Is the Next Competitive Advantage. Boston, Mass.: Harvard Business Press.

Runco, M. A. (2007). Creativity Theories and Themes: Research, Development, and Practice. Amsterdam; Boston: Elsevier Academic Press.

Sasser, S. K. (2008). Desperately Seeking Advertising Creativity: Engaging an Imaginative “3Ps” Research Agenda, Journal of Advertising, pp. 5-19

Treffinger, D. J., Isaksen, S. G., & Firestien, R. L. (1983). Theoretical Perspectives on Creative Learning and its Facilitation: An Overview. Journal of Creative Behavior, 17(1), 9-17.

Vanden Bergh, B. & Stuhlfaut, M. (2006). Is Advertising Creativity Primarily an Individual or a Social Process? Journal of Mass Communication & Society. 9: 373–397.

Venkataramani, J., Holbrook, G., Morris B. & Stern, B. B. (2001). The Role of Myth in Creative Advertising Design: Theory, Process and Outcome. Journal of Advertising, Vol. 30, No. 2 (Summer, 2001), pp. 1-25

Young, J. W. (2012). A Technique for Producing Ideas. Important Books & CreateSpace Independent Publishing Platform.

Wallas, G. (1926). The Art of Thought. New York: Harcourt Brace.

White, G. E. (1972). The X Factor in Advertising Theory. Journal of Advertising (pre-1986); 1, 000001; ProQuest Central, pg. 28

Chapter Five

Creative Thinking Methods and Techniques

Adams, J. L. (1986). The Care and Feeding of Ideas: a Guide to Encouraging Creativity. Reading, Mass.: Addison-Wesley.

Cameron, J. (2002). The Artist’s Way: A Spiritual Path to Higher Creativity. Penguin Putnam Inc, San Francisco, CA.

De Bono, E. (1973). Lateral Thinking: Creativity Step by Step. New York: Harper & Row.

DeBono, E. (1985). Six Thinking Hats. Back Bay Books, Boston, MA.

DeBono, E. (1990). Lateral Thinking for Management. Penguin Books, New York.

DeBono, E. (1992). Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. Harper Collins Publishers, Inc; New York, NY.

Evans, J. R. (1991). Creative Thinking – In the Decision and Management Sciences, South- Western.

Gray, D., Brown, S. & Macanufo, J. (2010). Gamestorming: a Playbook for Innovators, Rulebreakers, and Changemakers. O’Reilly Media, Cambridge.

Guilford, J.P. (1950). Creativity. American Psychologist, Vol. 5, pp. 444-454.

Isaksen, S.G., Treffinger, D.J. (2004). Celebrating 50 Years of Reflective Practice: Versions of Creative Problem Solving. Journal of Creative Behavior. Vol. 38, Nr. 2, pp. 75-101

Isaksen, S.G., Stead-Dorval, K. B. & Treffinger, D. J. (2011). Creative Approaches to Problem Solving: a Framework for Innovation and Change. Los Angeles: SAGE.

Kamenetz, A. (2013). From Alex Osborn To Bob Sutton: A Meeting Of The Minds To Build A Better Brainstorm. Fast Company. Retrieved from http://www.fastcompany.com/3004450/alex-osborn-bob-sutton-meeting-minds-build-better-brainstorm.

Lehrer, J. (2012). Groupthink. The New Yorker. Retrieved from http://www.newyorker.com/reporting/2012/01/30/120130fa_fact_lehrer?printable=true&currentPage=all.

Michalko, M. (1991). Thinkertoys a Handbook of Creative-thinking Techniques. Berkeley, Calif.: Ten Speed Press.

Osborne, A. (1942). How To Think Up, New York & London: McGraw-Hill Book Company, Inc.

Parnes, S. J. (Ed.) (1992). Source Book for Creative Problem Solving: A Fifty Year Digest of Proven Innovation Processes. Creative Education Foundation.

Vanden Bergh, B. & Stuhlfaut, M. (2006). Is Advertising Creativity Primarily an Individual or a Social Process? Journal of Mass Communication & Society. 9: 373–397.

Tippett, K. (2013). Creativity and the Everyday Brain - Transcript Rex Jung. On Being. Retrieved from http://www.onbeing.org/program/creativity-and-the-everyday-brain-with-rex-jung/transcript/5441.

Torrance, E. P. (1974). The Torrance tests of creative thinking: Norma-technical manual. Bensenville, IL: Scholastic Testing Service, Inc.

Wujec, T. (1995). Five Star Mind, Games & Puzzles to Stimulate Your Creativity & Imagination, Doubleday, New York.

Zwicky, F. (1969). Discovery, Invention, Research through the Morphological Approach. Macmillan, New York.

Chapter Six

Evaluation of Ideas

Achorn, G. (2003). Audi International Advertising Contest 2003 - The Decision - Fourtitude.com. Fourtitude.com. Retrieved from http://fourtitude.com/news/Audi_News_1/audi-international-advertising-contest-2003-the-decision/.

Aziz, P. (2011). “How One Agency Created A Brand Strategy Toolbox Inspired By The Need For Change - PSFK.” PSFK, October 24, 2011. Retrieved from http://www.psfk.com/2011/10/humankind-a-brand-strategy-toolbox-inspired-by-the- need-for-change.html.

Bernardin, T. and Kemp-Robertson, P. (2008). Wildfire 2008: Creativity with a Human Touch. Journal of Advertising, vol. 37, no. 4 (Winter 2008), pp. 131–149.

Cannes Lions (2013). Case for Creative Bravery, Inspiration, Cannes Lions International Festival of Creativity. Cannes Lions International Festival of Creativity. Retrieved from http://www.canneslions.com/creativebravery/index.cfm.

Cannes Lions (2013). The Business Case For Creative Bravery. A special report provided by Cannes Lions management team. Retrieved from http://www.youtube.com/watch?v=YcrWl7zUMyQ&feature=youtube_gdata_player.

El-Murad, J., and West, D. C. (2004). The Definition and Measurement of Creativity: What Do We Know? Journal of Advertising Research 44, no. 02, pp. 188–201.

Feldhusen, J. F. and Goh, B. E. (1995). Assessing and Accessing Creativity: An Integrative Review of Theory, Research, and Development. Creativity Research Journal, 1995, Vol. 8, NO. 3, pp. 231-247.

Flandin, M.P., Martin, E., & Simkin, L.P. (1992). Advertising effectiveness research: A survey of agencies, clients and conflicts. International Journal of Advertising, Vol. 11, Nr. 3, pp. 203-214.

Glück, J., Ernst, R. & Unger, F. (2002). How Creatives define Creativity: Definitions reflect different types of creativity. Creativity research Journal, Vol. 14, No. 1, pp. 55-67.

Guilford, J. P. (1996). Measurement and Creativity, Theory into Practice, Vol. 5, No. 4, Creativity (Oct., 1966), pp. 186-189+202

Hoepfner, R. (1967). Torrance Tests of Creative Thinking by E. Paul Torrance, Journal of Educational Measurement, Vol. 4, No. 3 (Autumn, 1967), pp. 191-192

Hurman, J. (2012). The Case for Creativity. AUT Media, New Zealand. Retrieved from http://www.slideshare.net/jameshurman/the-case-for-creativity.

Gunn, D. (1998). Do Award Winning Commercial Sell? In: How Advertising Works: The Role of Research, by Jones, John Philip. SAGE, pp. 266-282.

Koslow, S., Sasser, S. L. & Riordan, E. A. (2003). What is creative to whom and why? Perceptions in advertising agencies. Journal of Advertising Research, Vol. 43, Nr. 1, pp. 96-110.

Nasard, A. (2013). Why Cannes Matters. A letter to festival attendees, provided by Cannes Lions management team. September 9, 2013.

Reid, L., King, K. & DeLorme, D. (1998). Top-level creatives look at advertising creativity then and now. Journal of Advertising, Vol. 27, Nr. 2, pp. 1–16.

Royer, T. (2013). An introduction to Droga5 – Case Studies. A presentation given to advertising professionals in Boston. August 19, 2013.

Smith, R.E., & Yang, X. (2004). Toward a general theory of creativity in advertising: Examining the role of divergence. Marketing Theory, Vol. 4, Nr. 1-2, pp. 31-58.

“TED-Ads-Worth-Spreading-Report.pdf.” (2012). Retrieved from http://storage.ted.com/aws/TED-Ads-Worth-Spreading-Report.pdf.

Vanden Bergh, B. G. & Katz, H. E. (1999). Advertising Principles: Choice, Challenge, Change. Lincolnwood, Ill.: NTC Business Books.

White, A., & Smith, B.L (2001). Assessing advertising creativity using the creative product semantic scale. Journal of Advertising Research, Vol. 41, pp. 27-34.

Chapter Seven

Importance of Communicating Ideas effectively

Batterson, M. (2004). Id: The True You. Xulon Press, Page 178.

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Chapter Eight

Creativity and Place

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Amabile, T. (1996). Creativity in Context: Update to the Social Psychology of Creativity. Boulder, CO: Westview Press.

Amabile, T., Conti, R., Coon, H., Lazenby, J. & Herron, M. (1996). Assessing the Work Environment for Creativity. The Academy of Management Journal, Vol. 39, No. 5, pp. 1154-1184.

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Chapter Nine

Creativity and Philosophy

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Creative Executive Profiles

Profile, image and interview with Johnny Vulkan used with permission. Johnny Vulkan © 2014.

Profile, image and interview with Andrew Deitchman used with permission. Andrew Deitchman © 2014.

Profile, image and interview with David Droga used with permission. David Droga 2014. Photo by Steve Carty for Hermann & Audrey © 2014.

Profile, image and interview with Michael Lebowitz used with permission. Michael Lebowitz © 2014.

Profile, image and interview with Rob Schwartz used with permission. Rob Schwartz © 2014. Photo by Bill Hornstein © 2014.

Profile, image and interview with Susan Credle used with permission. Susan Credle © 2014. Photo by Daniel Forbes © 2014.

Profile, images and interviews with Margaret Johnson and Rich Silverstein used with permission. Margaret Johnson and Rich Silverstein © 2014.

Profile, image and interview with Roger Hurni used with permission. Roger Hurni © 2014.

Profile, image and interview with Marshall Ross used with permission. Marshall Ross © 2014.

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Profile, image and interview with Edward Boches used with permission. Edward Boches © 2014.

Profile, image and interview with Lynn Teo used with permission. Lynn Teo © 2014.

Profile, image and interview with Tim Leake used with permission. Tim Leake © 2014. Photo by Gabriela Mancini © 2014.

Profile, image and interview with Lance Jensen used with permission. Lance Jensen © 2014. Photo by Tom Peri © 2014.

Profile, image and interview with Blake Ebel used with permission. Blake Ebel © 2014.

Profile, image and interview with Mark Hunter used with permission. Mark Hunter © 2014.

Profile, image and interview with Doug Spong used with permission. Doug Spong - Carmichael Lynch Spong © 2014.

Companion website (additional creative executive profiles) at www.breakthroughthinkingguide.com:

Profile, image and interview with Norm Shearer used with permission. Norm Shearer © 2014.

Profile, image and interview with Alex Bogusky used with permission. Alex Bogusky © 2014. Photo by Chad Poorman © 2014.