Before you get asked to sell your line of products wholesale it is important that you do some research on the wholesale jelly market. You can choose to sell wholesale directly to a buyer or through a wholesale distributor on a commission basis. When you work with a distributor, they will attend trade shows and make sales calls on your behalf so you can focus more of your time on the important part of making candles and efficiently running your company.
Start your research by considering the competition in retail stores. Take note of the price, shape, type and size of the competitions jams and jellies. Determine what makes yours unique. Perhaps you use only organic ingredients or your jams, or that it is all natural and you use no artificial colorings or flavorings. There are a number of things that can make your jams stand out from the competition.
When it comes to pricing your jams for wholesale you want to price them at half retail price. Stores will often mark up their inventory by 100 percent over cost. For example, if you sell wholesale at $4 a jar, the retail store will likely charge $8 a jar.
It is important to consider exactly what it costs to produce your Jams. You don't want the cost of making a jar to exceed 50 percent of your wholesale price. If it goes over 50 percent, then you need to either adjust your wholesale price higher or determine ways you can decrease production cost.
Once you have a good idea of the appropriate wholesale price, you know what to quote a potential buyer.