CONTENTS

INTRODUCTION: Refugee Bear

  1  Be First, Better, or Different

The Farming Year Never Ends Anymore

  2  We’re All Soil Farmers Now

Your Industry Starts on the Farm

  3  Owning Your Seed

  4  Wild West Genetics

  5  Adventures in Planting-Gear Malfunction

  6  On Weeding, Watering, and Organic Certification

  7  The Midseason Panic Attack: Rookie Focus

  8  The Midseason Panic Attack: Veteran Focus

Have a Five-Year Plan

  9  Combining Killed the Radio Star

Plan for Plan B

10  How Would the Shaman Bottle Hemp?

11  Hemp Keeps You Thin

12  Rebirth of the Biomaterials Era

13  Farmer Fiber Collaboration

14  Cleaning Up with Plants

15  Herding Rugged Individualists

Have a Compelling Backstory

16  Green Chile Hemp

17  The Friendly Fungus and the Hairnet

EPILOGUE:

The Regenerative Entrepreneur

Acknowledgments

Notes