One thing we have learned in our research is that prospects and customers hate to see changing faces. They develop friendships and relationships and get to know people on whom they can depend. Personnel turn-over, or “churn,” is very demoralizing for them. Prospects and customers accept the fact that people get moved, promoted, or transferred, but they hate to hear that they quit or were fired.
ACTION ITEM
Before dismissing an employee, ask yourself what impact it's likely to have on your customers. Consider transferring that person to another location and then, when the time is right, showing them the door. That way, your customers can accept the fact that they moved on normally.
Like it or not, you're really in the people business. You just happen to offer the products and services that you do. If you can organize, inspire, and energize a group of effective employees, the world is your oyster. It is your guaranteed key to success, regardless of the products and services you offer.