At one time, K-Mart was the dominant retailer in America. Before they lost their way (and ended up bankrupt and were purchased at a bargain-basement price by Sears), they had surpassed Target, JC Penney, and many other retailers in market share. What was their secret for bringing in new customers? They built a system that was customer friendly.
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Think about how you can adapt to serve your customers, not how you can force customers to adopt your system.
Herb Wardlow was the architect who, for more than ten years, guided K-Mart as its president. He claims his secret for getting new business was incredibly simple: “Find out what your customers want and give it to them . . . and then some.” Build a system to accommodate your customers' wants and needs, and then do the many extra little things that will get even more customers to come to you. If you do things their way, you are guaranteed to have delighted customers.