WAY 31

People Are Funny

In the early days of television, Art Linkletter hosted a hit show called People Are Funny. Prospective customers are also funny—as well as prejudiced, predictable, and picky—especially when it comes to the appearance of the people with whom they do business. Your appearance can turn them on, turn them off, or even permanently shut down your chances.

ACTION ITEM

Learn how your customers want you to look and dress. Develop a standard that fits with their vision and remain consistent.

Before you grow a beard, get a tattoo, or let your hair grow out, take inventory of how your prospects may feel about and react to your appearance. Why start campaigning for new business by turning your prospects off before you even get a chance to establish a relationship with them? Is this a blinding flash of the obvious to you? Never underestimate the power of appearance. Do your research, and conform to the expectations of your customers.

TAKEAWAY

People want to do business with people
who are like them. They avoid doing
business with people who are not!