We live in an age where people feel incredible pressure to get things done immediately, both in their businesses and in their personal lives. We are all trying to accomplish more in less time, and feeling pressured to cram forty-eight hours' worth of activity into a twenty-four-hour day. You can send a huge message to prospects by consistently showing them that you and your company have a sense of urgency about meeting their needs, and that your organization will hustle to serve them.
ACTION ITEM
Identify the key areas in your company where a sense of urgency is important, and show it to your prospects and customers every day.
While standing in line at the local post office, one patron commented to another: “I'm always amazed that they only have two lines open when they have so many customers, and both of the clerks on the counter seem to be in slow motion. Their demeanor, their body language, and the excessive time they're taking with customer conversations tells me that they really don't care.” While I'm sure that the post office has some very competent and capable employees who understand their customers' needs, they've generally been labeled as having poor customer service because, all too often, that's what they provide. Don't allow your company to be like the post office. Develop a sense of urgency that reflects your customers' needs.
TAKEAWAY
Your prospects are watching you, and nothing
is more powerful than proving you have a
sense of urgency about serving them.