Will Rogers said: “Get someone else to blow your horn, and the sound will carry twice as far.” If you have associates with whom you work who are exceptional at their jobs, it can be a tremendous asset when you're trying to convince customers to join you. From a newspaper ad that features their picture and a story about them, to your personal tribute and stories when you're making sales calls, there are many ways to highlight quality people to help you get new customers. It's a powerful tool.
Identify your top people and the three qualities that make them outstanding so you can tell their stories in print, in marketing, and in person.
Jack wasn't just a good machinist who built high-performance engines; he was a great machinist! Many people labeled him a quality fanatic who was obsessed with the shop's reputation. His own reputation was awesome, and the amount of work in his shop showed it. Think about how you can turn an associate's stellar reputation into a sales tool. Think about how you can make the Jack in your organization bigger than life. People want to be around successful people, and you can take advantage of the great reputations in your organization.
TAKEAWAY
Sometimes a person's reputation is as valuable as the
person. Find out who the stars are in your company
and make sure to highlight their talents and skills.