Your competition can be very predictable. They will probably do what they've always done. Very few people are really creative enough to break through the clutter and get a prospect's attention at little or no cost. Remember that nobody notices normal, so sometimes you have to break the rules to get through to prospects and build relationships with them.
ACTION ITEM
Get your team together and brainstorm some things you can do to break through. Consider leveraging holidays and special events. Be creative and reach out to prospects. Don't just wait for them to come to you.
If you run a small to mid-sized business and can have face-to-face contact with your customers, try this great idea for reaching out to your prospect list. On a hot afternoon, load up a cooler full of Popsicles, ice cream bars, or cold lemonade and go customer to customer serving everybody a nice cool treat. I doubt anyone has done it for them in the past, and it's unlikely anyone other than you will do it again in the future. It's a great opportunity to hand people something free and refreshing to remind them that you truly want their business.
TAKEAWAY
Most people are looking for something different.
They don't know what they want, but they'll know
it when they see it. Make sure they see you!