I'm a confessed nut about prospecting at little or no cost. One important strategy is to have your name and contact information on everything you print, sell, make, take, or give away—anything that could possibly direct a prospect back to you. The best strategy is to have your website visible on everything from pens and notepads, to calendars and tape measures. If you leave these items with prospects, either purposely or accidentally, they will eventually notice your contact information and either call you or check you out online.
ACTION ITEM
Teach your staff that nothing is to leave your business without having your contact information on it—web site, email address, or phone number. Just make certain prospects have a way to reach you!
One prospect couldn't remember our name and phone number and had unfortunately lost our business card. Luckily, he found a pen that I had left there several years ago that had our web site on it. He was able to visit us online and reach us through our contact information. Since then, he has become a huge customer and is likely to spend many dollars in the future. We would never have gotten this account had we not taken the step of being visible and giving people a way to contact us. You have to remember to tell and sell to meet prospects and make customers.
TAKEAWAY
A funny thing happens when you don't
promote yourself. Nothing!