One great and easily affordable way to reach prospects is through email. Not only is this a convenient way for customers to reach you, but it can also give you the opportunity to respond in a well-thought-out manner. Email can happen on your own terms and your own schedule, without forcing you to be quick on your feet. You can take the time to gather price quotes, efficiency statistics, or other data that might come in handy when speaking with a prospect. But you can't do any of this if your email addresses and web links aren't current. There's nothing more frustrating than clicking on a link and going nowhere.
ACTION ITEM
Keep your email contact information current. When you discontinue an email address, consider keeping it up and checking it daily. Provide a link to your current address until you are absolutely confident that no one will attempt to contact you through the old address. You can also retain the domain name and have the ISP redirect email to your new web site or email address.
Unfortunately, more than 20 percent of all the contact links on the Internet are broken, so when you click on the link, it either doesn't connect or gets bounced back. Some businesses confuse, and inadvertently sabotage, their prospects by making it hard for them to make contact because they frequently change their email addresses. When you drop established email addresses, you close the door on prospects, which could make you lose the sale of the century! Don't let this happen to you.
TAKEAWAY
Out of sight means out of mind. Make sure that
prospects can find you whenever they need to.