What do other people think of you? At age twenty, you worry about what everybody's thinking about you. At age forty, you don't care what people are thinking about you. And when you get to age sixty, you find out they weren't thinking about you in the first place. The goal with all your prospects is to keep T-O-M-A (Top-of-Mind Awareness).
ACTION ITEM
Take every opportunity to maintain T-O-M-A (Top-of-Mind Awareness) with your customers and prospects. Try something at least once a month. And don't forget them while you are on vacation.
A sign in a store said: “We wouldn't worry about what people think of us if we realized how seldom they do.” Keeping top-of-mind awareness is an awesome task, but it can be accomplished. For example, on your next vacation, take along a set of labels or the addresses of your best prospects. While you're sun bathing on the beach or sitting beside the pool, send them some I-wish-you-were-here postcards. Every tourist area has them. They are affordable, and they're a fun way to communicate and keep T-O-M-A with your prospects.
TAKEAWAY
You need to be creative and different to
maintain Top-of-Mind Awareness with
your prospects and customers.