Look around your company today—the buildings, the vehicles, your offices, your signage, and your trucks on the road. What kind of message are you sending to your prospects? How would you rate yourself as you appear today? Sad and definitely needing improvement? Average or typical when compared to your competition? Or would you rate yourself as outstanding? It's important to take the time to analyze what your image is to determine whether it's working for or against your long-term goals.
Take inventory of your company's image and set a goal that you will no longer accept average. While being average may not work against you, being above average or outstanding will definitely work for you. You want to stand out in the crowd like a rose among thorns.
Mike's Car Wash is a highly successful regional group of car-wash facilities. The appearance of their facilities is not typical or average, but it is definitely working for them. It begins with their huge colorful signage, their manicured lawns, their beautiful flowers, and their spotlessly clean and meticulously well-kept facilities. When you swing your car around to start through the conveyor belt, it is given an extra treatment on the front and rear to steam-clean bugs and tar away. You are even greeted by two smiling employees in nothing less than shirt and tie. Can this really be a car wash?
TAKEAWAY
Make sure your image is working for you; if
it isn't, it's working against you. Why start
the day by swimming against the current?