In recent years, Americans have started paying more bills with credit and debit cards than they do with cash or checks. It's a turning point that signals to businesses everywhere that they should be flexible with their accepted methods of payment.
ACTION ITEM
Take inventory of how customers want to pay you. If you don't have the credit cards or check guarantee service they need, get them today! This will make it easy for customers to do business with you.
There's a sign in a Las Vegas casino that says: “How would you like to pay? We accept gold dust, gold bars, Mastercard, Visa, American Express, Carte Blanche, Discover, and Diner's. We will take a company check, a personal check, or your traveler's check. . . . Heck, we even take bad checks. And of course, we will take cash.” Everybody has a good laugh when they see that sign, but they remember one thing. This casino makes it easy to do business.
How are you making it easy to conduct transactions, request service, or order inventory? Will you accept gold dust and gold bars? Do you take all major credit cards? If you make it easy for customers to buy from you, you'll convert prospects into customers faster than ever before.
TAKEAWAY
We are a plastic society, and trying to fight it won't
work. Make it easy for customers to do business.
Don't create roadblocks and sabotage yourself.