Do you believe you can build a successful long-term business that will attract new customers by lying, cheating, or deceiving customers? Do you believe your customers fell out of the dumb tree and hit every limb on the way down? That seems to be the way many businesses approach their customers, but they don't last long. Customers are not as dumb as many businesspeople think they are. Abraham Lincoln once said:“You can fool all of the people some of the time, and some of the people all of the time, but you cannot fool all of the people all of the time.”
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Always tell the truth, the whole truth, and nothing but the truth. Build your reputation on that.
A business owner was finally able to buy a really high-quality copier. He was excited about the many things it would do because he had a variety of needs in his office. One of the staff's first projects was to create postcards for a mailing they hoped to get out that day. As they fed the postcard stock into the machine, it jammed and refused to print or copy anything. It was exasperating! When the copier service person arrived and they explained the problem, he looked at them and said: “Our salesperson told you that? He told you this machine would run postcard stock? Sorry, but it won't!” How long do you think that salesman will succeed when he tells falsehoods?