We see everyone from sports greats to rock stars, from movie idols to political celebrities attempting to sell us all sorts of items and ideas. There is real power in celebrities or sports stars trying to convince us that a specific product or service is good for us. When Oprah features a book on her TV show, it is guaranteed to sell a quarter of a million copies almost immediately, simply because she has so much credibility with the book-purchasing public. Never overlook the power of influence in your attempts to win customers.
Ask yourself who on your customer roster could help you influence others to come aboard. Then ask for their help in developing testimonials.
If you ask, many of your existing customers will give you testimonials about how your products or services have helped them. They may even allow you to use their photographs along with their quotes. Think about how you can use testimonials, name-dropping, or perhaps a list of your existing customers to influence others to join you. But proceed with caution, and remember: When in doubt, check it out. Be sure to get your customers' permission before using their photographs, names, or testimonials.
TAKEAWAY
If you're not convinced of the power of other
people's influence, ask yourself why a book
on Oprah's list sells millions of copies just
because it has her stamp of approval.