Networking can be one of the most powerful tools you have for opening dialog with potential customers. Have you ever tried reaching out to a prospect you know you can help with your goods or services and been stopped dead by gatekeepers? Maybe it's time to consider who you know. Try reaching out to someone who can help you break down the walls separating you from an important sale.
Do your homework to find out who your colleagues, coworkers, friends, and family know. Almost everyone knows someone who may be a prospect.
Jack had tried several times to reach the president of a successful restaurant chain to talk about his unique flat-rate maintenance program for their commercial heating and air-conditioning systems. He could offer the company better service at a better price, but he couldn't get through.
One Sunday morning at church, Jack overheard another parishioner mention that he knew the president of the chain. He approached him and asked if he would introduce Jack and his company to the executive so he could tell him about their great service. The very next morning, Jack got a call from his friend telling him that the prospect was expecting a call, and would welcome setting up a meeting to discuss how Jack could help his company get better service at lower cost.
TAKEAWAY
Who do you know who could open a door for you?