Have you ever met people who wouldn't change their minds or wouldn't change the subject? That is the exact principle one highly successful entrepreneur used in building a number of profitable businesses. His philosophy was: “Never give a customer a reason to go somewhere else.”
ACTION ITEM
Become the competition. Never send your customers elsewhere for the things you should have.
It was just a few minutes after 6:00 a.m. as customers began to enter a local bakery and espresso bar. To their great dismay, they were greeted by an announcement that the coffee-and-bread store had run out of coffee. Customers either had to drink soda or water, or go somewhere else. So many of them went out the door and down the street to a nearby shop that had coffee. Unbelievably, there was a twenty-four-hour supermarket just a few blocks away where the store employees could have gotten a variety of coffees and met their customers' needs. They literally forced their regular customers to go elsewhere for that first cup of coffee. This is industrial-strength stupidity.