When Jack Trout and Al Reis wrote the popular book Positioning: The Battle for Your Mind, they argued that your business name is crucial. It should be the shortest distance between you and your prospect's mind. Make sure your business name states clearly what you are selling.
ACTION ITEM
If you can't change your business name, consider working hard to define the tag line below it so that it tells what you do and why customers should come to you.
Review these actual business names, and try to identify what they sell:
Tuesday Morning
A. J.'s Close
21st Amendment
The Sugar Plum Tree
Bounce Back
Tulip Tree
Priscilla's
Mad Dog's Place
Amerispec
Juniper Services
If you hit on even one or two, it would be a miracle. Does your business name really tell who you are and what you do? If not, maybe it's time to change.
TAKEAWAY
Put your ego aside and decide that
the most important thing you have
is the name of your business.