When you talk about the features of your product or service, be sure to explain its benefits. Here are three good phrases you can use:
ACTION ITEM
Become great at communicating both features and benefits, and your prospects will see that you are really selling value. This will make them want to become your customer.
When you buy a drill, what are you really purchasing? The drill? The bit? Nope. You want to be able to take that drill and make a hole. Being able to make a hole is the benefit of the tool, and is really what you are purchasing from the hardware store. It is very easy to get so caught up in talking about the features of your products that you overlook their real benefits. And at the end of the day, customers want to buy benefits.
TAKEAWAY
At the end of the day, people don't buy what
products are, they buy what products will do.