Really successful prospectors maintain a constantly updated list of great ideas to improve their prospecting efforts. One key question you should always ask yourself is: “How can I multiply my prospecting efforts without investing in more manpower?” One answer is to work on the visibility of your vehicles to maintain top-of-mind awareness with your prospects.
ACTION ITEM
Investigate graphic design options and consider an entirely new way to identify your vehicles. Your goal is to catch people's attention and tell them who you are, what you do, and how to contact you.
Even small and mid-sized businesses with little or no budget can benefit from carving out a unique image for their vehicles, whether they have one or 100. Think about how quickly you recognize a black-and-white police car, an emergency vehicle, or a simple but effective yellow cab. If you have a bigger budget, consider how UPS has turned thousands and thousands of ugly brown trucks into an internationally known logo. All these icons have been developed as a result of intent, purpose, and design. Look at your company and identify unique factors you can exploit to enhance your visibility.
TAKEAWAY
Steal, don't invent, your success. When you see
what successful people do and do something
similar, you too become successful.