WAY 129

Smile, Smile, Smile

There are only two kinds of people when it comes to winning the hearts of new customers: those who should work for you and those who should never work for you. The difference between the two is sometimes hard to identify, but I'll give you a hint. It's all about smiles!

ACTION ITEM

Develop your own smile test. Let people try the job, and watch their facial expressions. It will tell you everything you need to know about the person's future with your company.

Across Japan, fast-food menus look just like those here in the United States: hamburgers, fries, and soft drinks. The one major difference is that, in the lower right-hand corner, they almost always say: “Smiles are Zero Yen.” The bright attitude and good customer-service skills are free of charge, and are usually the reason customers return to a specific restaurant. When you hire new employees, make it a goal to hire only those applicants who have a big smile.

TAKEAWAY

Even the grumpiest prospect wants to deal
with someone who smiles. Make sure that
person is from your organization
.