Do you know what is more worthless than yesterday's newspaper, week-old bread, or a five-year-old phonebook? It's a database that isn't accurate. Your future success in winning over new customers will be determined largely by the quality and size of your prospect list. Today is the best opportunity you will ever have to make a commitment to keep that list up to date, accurate, and on target.
ACTION ITEM
Create a form that everyone can use to notify you when changes occur in your prospect list, and have them keep it by their phones or desks so they can use it easily.
Early on, Joanne realized how powerful a well-maintained, up-to-date list of prospects can be. She made a commitment to do several things to keep her database accurate.
If you're going to keep your database accurate, it is essential to have a multi-strategic approach to gaining and maintaining good information.
TAKEAWAY
If you invest in taking care of your future-
customer database, your future-customer
database will take care of you.