Albert Einstein formulated something that he called the “insanity principle,” which claims that sane people cannot continue to do the same thing many times over and expect to get a different outcome.
Always ask yourself what you could have done differently and what you could have said differently each time you make a cold call. Create a diary of your responses and study them to find different approaches based on your own observations.
In one year, a sales professional made over 600 cold calls on 600 different businesses. With each call, he slowly but surely conquered his fear of the unknown. After every cold call, he asked himself two questions: What should I have done differently? and What should I have said differently? Then he reread his answers for his ten most recent calls and used that information to tweak subsequent customer calls and make them just a little different to ensure a better reception.
TAKEAWAY
Learn completely from every experience and use
that learning to improve subsequent customer calls.