Do you know the difference between a rut and a grave? A rut is a grave with the ends knocked out. It is easy to fall into a rut and take customers for granted. When this happens, your presentations will come off as parrot-like, simply repeating things again and again.
ACTION ITEM
Prepare every presentation as if it were the first time you've done it. Sometimes it's just a matter of putting on your game face. Prospects and customers can tell when they are not getting your best effort.
Each time you give a presentation to a prospective customer, pretend you are doing it for the very first time. Get involved, watch the key points, ask the right questions, and walk your prospects through it. Remember, they are seeing it with fresh eyes. Don't come off like a parrot.