Perception is the most important word when you are trying to bring new customers into your business. Invest in your image, especially when you are attempting to convince customers that you should be their preferred choice. Business cards, envelopes, brochures, and all printed materials (more than any other single factor) can reflect your value more than the words you use.
ACTION ITEM
Make a connection with a graphic designer and/or printing facility that can print your materials in small quantities and store them.
Make a decision that you're not going to be an amateur, but that you're going to move up to the professional's level. In today's high-tech world of desktop publishing and instant printing, choose quality over quantity with everything that your customers may see.
TAKEAWAY
When you put your best foot forward to impress
prospects, make sure you are wearing nice shoes.