Praise for Why Digital Transformations Fail

“If you’ve ever wondered why digital disruption continues largely unabated, despite efforts of the world’s top leaders, you’re not alone. If you want a practical and clear-eyed playbook to help you do something about it, this book is for you.”

—Dr. Simone Ahuja, founder, Blood Orange, and author of Disrupt-It-Yourself

“This is the book I wish I had two decades ago. I would recommend Tony’s book for anyone interested in digital transformation.”

—Josué Alencar, Springs Global, Brazil

“A step-by-step guide for organizational leaders aiming to survive, thrive, and stay relevant in the age of digital disruption.”

—Oğuzhan Aygören, Assistant Professor of Marketing, Entrepreneurship, and Innovation, Boğaziçi University, Turkey

“Tony has a fantastic track record for executing digital transformations successfully. His road map for making digital transformations successful is brilliant. Read this book and transform your business successfully!”

—Caroline Basyn, Chief Information Officer and GBS Officer, Mondelēz International

“Many executives will read this book after their digital strategy flops. Just as many will read it before they craft a winning plan. I suggest the latter.”

—Frank Casale, founder, Institute for Robotic Process Automation & Artificial Intelligence

“This book should be read and reread by every leader in the private and public sectors. It’s a primer on how to survive and win in the current digital industrial revolution.”

—Vivek Choudhury, Associate Dean for Strategic Initiatives and Professor of Information Systems and Technology Management, The George Washington University School of Business

“Tony’s book is able to bridge decades of practical experience in complex business settings with systemic and analytical thinking. A very useful and thought-provoking read.”

—Alfonso Fuggetta, CEO and Scientific Director, Cefriel, Politecnico di Milano, Italy

“Very few leaders have a flawless track record of succeeding consistently with complex digital transformation journeys. Even fewer have articulated the recipe of their success effectively. With this book, Tony has accomplished this rare feat. His rich experience as a practitioner will help digital leaders achieve real results: 10x results, which he defines as one-tenth the cost or ten times the throughput or ten times better user experience. This book is a must-read for leaders navigating every stage of digital transformation.”

—Sanjay Jalona, CEO and Managing Director, LTI

“It’s too late to have a digital strategy; now you need a strategy that includes digital. This book is the most powerful preparation I’ve seen for leaders in the pervasively digital future.”

—Bob Johansen, Distinguished Fellow, Institute for the Future, and author of The New Leadership Literacies

“A much-needed practitioner’s guide that provides invaluable insight and advice on how to tackle probably the most challenging of the ‘industrial’ revolutions that companies have ever faced.”

—Marek Kapuscinski, former CEO, Procter & Gamble Central Europe, and current supervisory board member, Cyfrowy Polsat SA and Bank Handlowy SA (Citi Handlowy)

“Tony has the rare ability to take on a complex issue like digital transformation and bring together real-life experience, best-in-class knowledge, and new insights to solve it.”

—Sashi Narahari, cofounder and CEO, HighRadius

“There are a lot of words and articles on digital transformation but few to show the whole process and blueprint. Tony has succeeded in clarifying where to go with his insights from his excellent career in business transformation. This book is a must-read for business innovators in this world.”

—John Park, founder, Digital Marketing Korea & AI Seoul Summit, and author of Data, Platform & Technology Changes the Map of Marketing

“I have had the pleasure of working with Tony for over twenty years. He has an enviable record of transformations and strategy. I am delighted to see him bring these two together to create a critically important book for leaders.”

—Filippo Passerini, operating executive and former Group President, Global Business Services, and Chief Information Officer, Procter & Gamble

“The new digital era demands new ways to think about managing change. Tony Saldanha provides a powerful road map with his enviable experience and brilliant insights.”

—Kumar V. Pratap, Joint Secretary (Infrastructure Policy and Finance), Ministry of Finance, Government of India

“It’s one thing for a startup to be born digital. It’s another thing entirely for an existing organization to become digital. Tony speaks in plain language and from decades of experience about what a successful digital transformation takes, and, as this book brilliantly illustrates, technology is only part of the answer.”

—Andrew Razeghi, founder, StrategyLab, Inc.; Lecturer, Kellogg School of Management, Northwestern University; author of Bend the Curve; and active angel investor

“The Shared Services & Outsourcing Network has long regarded the transformative results from Tony’s work with deep respect. It’s great to see the formula finally documented in this excellent book.”

—Naomi Secor, Global Managing Director, The Shared Services & Outsourcing Network

“Tony’s book should be required reading for all leaders who are seeking to drive a digital revolution in their company. It provides practical guidance on the discipline needed to make the organization, process, and culture changes that fuel success.”

—Andy Shih, Vice President and General Manager of Digital Commerce, Nike, Greater China

“Fantastic! This book reveals the root cause of failed digital transformations. If you’re an innovative or a progressive leader, you will want to arm yourself with the insights and practical tips offered here.”

—Ed Sim, founder and Managing Partner, Boldstart Ventures

“As businesses that last for centuries have demonstrated, successful transformation takes vision and disciplined leadership. Tony applies the same principles to today’s challenges, showing that digital isn’t the problem, it is actually an enabler to help achieve your strategic vision.”

—Mindy Simon, Chief Information Officer, Global Business & Information Services, Conagra

“This is a must-read for seasoned leaders and novices alike. Tony Saldanha’s well-written, pragmatic approach to digital transformation provides a simple road map to succeeding in the digital era.”

—Richard Smullen, founder and CEO, Pypestream

“If you believe in the disruptive power of digital technology and want to do something about it, then this book is for you.”

—Dr. Venkat Srinivasan, serial entrepreneur and author of The Intelligent Enterprise in the Era of Big Data

“Tony is an industry expert who has the credibility of having run large operations, led disruptive innovation, and transformed successful operations into disruptive new models. This book reveals many of his secrets.”

—Sheree Stomberg, Global Head of Citi Shared Services

“Failure is often more illuminating than deconstructing success because it takes a sharper and tougher prescription. It’s with this understanding that Tony casts a hard eye on digital transformation.”

—Paco Underhill, CEO, Envirosell, and author of Why We Buy

“Tony Saldanha tells us in simple terms how to thrive in these digitally disruptive times. This is a book no leader can afford to miss.”

—Robert Weltevreden, Head of Novartis Business Services