English translation copyright © Sage Publications 1998

Introduction © George Ritzer 1998

Originally published as La société de consommation © Editions

Denoel 1970

This edition 1998, Reprinted 1999

This translation is published with financial support from the French Ministry of Culture

Published in association with Theory, Culture & Society, Nottingham Trent University

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, transmitted or utilized in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without permission in writing from the Publishers.

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British Library Cataloguing in Publication data

A catalogue record for this book is available from the British Library

ISBN 0 7619 5691 3

ISBN 0 7619 5692 I (pbk)

Library of Congress catalog card number 97–061881

Typeset by Photoprint, Torquay, Devon

Printed in Great Britain by Redwood Books, Trowbridge, Wiltshire