Andrea Ahlemeyer‐Stubbe is Director of Strategical Analytics at servicepro‐Agentur für Dialogmarketing und Verkaufsförderung GmbH, Munich, Germany (servicepro).
Upon receiving her Master’s degree in statistics from the University of Dortmund, Andrea formed a consulting firm, offering customised professional services to her clients. She now leads servicepro’s analytics team, working on international projects for well‐known brands in Europe, United States and China, drawing on the wealth of experience gained from her 20 years in the industry, specifically in the areas of data mining, data warehousing, database marketing, CRM, big data and social CRM. She is a frequent lecturer at several universities, as well as an invited speaker at professional conferences. She writes for special interest magazines as well as marketing and management publications. She was President of ENBIS (European Network for Business and Industrial Statistics) from 2007–2009.
Dr Shirley Coleman is Principal Statistician and Technical Director at the Industrial Statistics Research Unit, School of Mathematics and Statistics, Newcastle University and a visiting scholar at the Faculty of Economics, Ljubljana University, Slovenia. She works on data analytics in small and medium enterprises and the energy sector and contributed a highly ranked impact case study to Newcastle University’s Research Excellence Framework. She publishes in trade and academic journals and is co‐editor of several books. She is an elected member of the International Statistics Institute and a Chartered Statistician of the Royal Statistical Society. She is a well‐known international invited speaker and conference chair. She is an ambassador for communication and dissemination of statistics to the wider community. She was President of ENBIS (European Network for Business and Industrial Statistics) from 2004–2005.
The authors have previously collaborated on A Practical Guide to Data Mining for Business and Industry (Wiley, May 2014).