a
- accommodation
- accuracy
- action learning
- added value
- affinity
- aggregation
- agriculture
- algorithm
- altmetrics
- analysis‐based information systems
- analysis of variance
- analytical database
- API
- association rules
- attention
- audience
- audit
b
- B2B
- B2C
- banner
- base period
- Bayesian net
- behavioural pricing
- behavioural targeting
- bias
- big data
- big data analytics
- billboards
- binary variable
- blog
- boot‐strap
- branch
- branches of the tree
- brand
- branding
- brand value
- browser
- bundling
- business intelligence
- business issues
- business plan
- business strategy
- business transformation
- buying behaviour
c
- cache
- campaign
- canonical correlation
- case based reasoning
- categorical variable
- CBR
- central database warehouse
- centroid
- challenge
- channel
- characteristic
- chi‐square
- churn
- click
- click rate
- click‐through rate
- cluster analysis
- clusters
- code
- competing demand
- competition
- competitive advantage
- competitor
- confidence
- confidence interval
- confusion matrix
- connected car
- consumer
- consumer behaviour
- contingency table
- continuous improvement
- continuous measurement
- conversion rate
- cookie
- correlations
- coverage
- creativity
- CRISP‐DM
- CRM
- cross‐selling
- cross tabulation
- customer base
- customer journey
- customer loyalty
- customer profile
- customer satisfaction
d
- dashboard
- data acquisition system
- data architecture
- data awareness
- database marketing
- data capital
- data cleaning
- data driven approach
- data extraction
- data manipulation
- data mart
- data mining process
- data partitioning
- data preparation
- data processing
- data readiness
- data science
- data scientist
- data sources
- data warehouse
- DB
- DBCS
- DBMS
- decision trees
- Deming
- demographic
- dendrogram
- dependent
- description
- descriptive analysis
- descriptive analytics
- diagnostic plots
- digital data
- digital kitchen
- digital office
- discount
- discrete data
- discriminant analysis
- distribution
- DOE
- domain
e
- e‐commerce
- email
- entropy
- ERP
- ETL
- evaluation
- experimental design
- explanatory variable
- exposure
- external data
f
- factor
- factor analysis
- feature
- feature selection
- focus groups
- football
- forecast
- forms
- fraud
- freeware
- frequency
g
- genetic algorithms
- GPS
- graphical presentation
h
- Hans Rosling
- heat map
- hierarchical cluster analysis
- histogram
- historical
- hypothesis
i
- implementation
- imputation
- inactive customer
- indicator variable
- Industry
- InfoQ
- in‐memory
- innovation
- input data
- input layer
- input variables
- insurance
- internal data
- internet of things
- interval data
- inventory
- IoT
- IP address
k
- key performance indicator
- keyword
- keyword advertising
- k‐means
- KPI
l
- landing page
- latency
- lead
- learning sample
- libraries
- lifestyle
- lift chart
- linear regression
- log file
- logistic regression
- logistics
- loyalty card
- m
- machine learning
- mailing list
- manufacturing
- market basket analysis
- marketing database
- market research
- market segmentation
- market share
- Maslow
- mass customisation
- median
- metadata
- metric variable
- MINITAB
- model building
- modelling
- model quality
- mortgage
n
- National Enquirer
- nearest neighbour
- Netnography
- neural network
- newsletter
- niche
- node
- noise
- nominal
- NoSQL
- NULL
- null hypothesis
- numerical value
o
- observation
- OECD
- official statistics
- OLAP
- online shop
- open data
- operational systems supporting business processes
- ordinal
- outlier
- output layer
- over‐fitting
p
- panel
- partial least squares
- pattern
- pattern recognition
- PCA
- personal data
- pharmaceutical
- plot of residuals
- PLS
- Poisson regression
- poly structured data
- population
- precision
- prediction
- predictive analytics
- predictive modelling
- predictor variable
- primary key
- principal components analysis
- probability
- product development
- product mix
- product placement
- profiles
- profit
- promotion
- prospects
- prosumer
- protocol
- proxies
- pruning
- public health
- publishers
- p value
q
- QR code
- quality circle
- query
r
- random forest
- random sample
- real time
- real‐time analytics
- reduction of variables
- regression
- regression coefficient
- reliability
- representativeness
- residual
- resource
- retail
- return on investment
- revenue
- RFM
- risk
- robot
- ROI
- Rwanda
s
- sample
- sampling
- scatterplot
- scientific method
- screening
- search machine
- search term
- seasonality
- secondary data
- segmentation
- self‐organising map
- self‐quantification
- SEM
- SEMMA
- sequence analysis
- session
- significance
- Six Sigma
- small and medium enterprise
- smart home
- SME
- social media
- software as a service
- SOM
- SPC
- sport
- SPSS
- SQL
- staff turnover
- stakeholder
- standard error
- standard random sample
- stepwise
- stratified random sample
- stratified sample
- structured data
- supermarket
- supervised learning
- supply chain
- support
- surfing
- symmetry
t
- Taguchi
- target group
- targeting
- target variable
- text mining
- theft
- theme analysis
- threshold
- throughput
- time series
- time series analysis
- time slot
- tolerance interval
- TQM
- tracking
- trade fair
- traffic
- training sample
- transformation
- t‐test
- tweets
u
- units
- unstructured data
- unsupervised learning
- URL
- utility
v
- validation
- validity
- value added
- value proposition
- variable selection
- vendor
- viral marketing
- virtual reality
w
- wearables
- weather
- web analytics
- web scraping
- web site
- web traffic
- weight
- weighted mean
- weighted moving average
- weighted scatterplot
- weighted sum
- WEKA
- word of mouth