Columbia University Press
Publishers Since 1893
New York Chichester, West Sussex
Copyright © 2017 Columbia University Press
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E-ISBN 978-0-231-54282-1
Library of Congress Cataloging-in-Publication Data
Names: Sherman, Len, 1956- author.
Title: If you’re in a dogfight, become a cat! : strategies for long-term growth / Leonard Sherman.
Description: New York : Columbia University Press, 2017. | Includes bibliographical references and index.
Identifiers: LCCN 2016021876 | ISBN 9780231174824 (cloth : alk. paper)
Subjects: LCSH: Strategic planning. | Industrial management.
Classification: LCC HD30.28 .S42995 2016 | DDC 658.4/012—dc23
A Columbia University Press E-book.
COVER DESIGN: Faceout Studio